WeChat channels individual expression: survey
According to a survey by China Youth Daily, running individual official accounts on social-networking app WeChat has become an important new channel for Chinese people to express themselves.
At present many media organizations, companies and individuals in China have launched official accounts on WeChat, striving to attract more subscribers to expand their reach.
Over 66 percent of 2,001 respondents said they are willing to set up individual official WeChat accounts, while 27.2 percent said they have already started such accounts.
The survey also said expressing feelings and views, as well as gaining popularity, are the top three reasons people want individual official accounts.
More than half of individual official accounts offer content concerning personal views and feelings, as well as entertainment and recreation information, the survey said.