Sun­flower seed ex­porter plans to grow pres­ence in­ter­na­tion­ally

China Daily (Canada) - - BUSINESS - By JING SHUIYU in Bei­jing and YUAN HUI in Ho­hhot

In­ner Mon­go­lia Ding Ye Food­stuff Co Ltd, one of the coun­try’s big­gest sun­flower seed ex­porters, said it is speed­ing up its push to go global with the launch of new pro­duc­tion lines at home and plans to es­tab­lish over­seas of­fices in the next two years.

The Bayan­nur-based pri­vate com­pany, es­tab­lished in 2013, pro­cesses sun­flower, pump­kin and calabash seeds and mainly ex­ports to theMid­dle East and South­east Asia.

Its chair­man said it plans to in­vest more than 500 mil­lion yuan ($73.8 mil­lion) to build 20 new pro­duc­tion lines in 2017.

“New lines will boost pro­duc­tion ca­pac­ity by pro­cess­ing 200,000 met­ric tons of seeds a year, al­most four times its cur­rent ca­pac­ity,” said Chair­man Nie Changcheng.

Pin­ning high hopes on grow­ing de­mand from over­seas, the com­pany said it would es­tab­lish two of­fices in Ger­many and Spain in 2018, in ad­di­tion to the three ex­ist­ing ones in Dubai, Iran and Egypt.

Nie said he was also con­sid­er­ing a new fac­tory in Iran by the end of 2018.

“It’s not an easy task for In­ner Mon­go­lian food ex­porters to ex­pand their pres­ence abroad,” said Yu Guangjun, a re­search fel­low at the In­ner Mon­go­lia Academy of So­cial Sciences.

Yu said that most im­por­tant of all, food ex­porters should de­liver qual­ity agri­cul­tural prod­ucts in ac­cor­dance with in­ter­na­tional trade rules.

“Food com­pa­nies need to en­hance the com­pet­i­tive­ness of agri­cul­tural prod­ucts through in­dus­trial up­grades and tech­no­log­i­cal in­no­va­tion. Only in this way can they se­cure over­seas mar­kets,” said Wang Ji, an an­a­lyst at Chi­naInv Co-Har­mony In­vest­ment FundMan­age­ment Co Ltd.

The av­er­age ex­port price of sun­flower seeds, ac­cord­ing to Nie, fell about 1,000 yuan per ton to 7,500 yuan in Oc­to­ber, com­pared with the pre­vi­ous month.

“But the ef­fect Nie said.

To main­tain its earn­ing growth, Ding Ye said it had made ef­forts to en­cour­age famers to plant in sci­en­tific ways — and to up­grade their equip­ment — so the seeds could be of high qual­ity. is man­age­able,”

Contact the writ­ers at jing­shuiyu@chi­nadaily.com.cn and yuan­hui@chi­nadaily.com.cn

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