Per­cent

China Daily (Canada) - - SHANGHAI -

of Tif­fany's global sales net­work is in China

for its ad­ver­tis­ing cam­paign that was launched in April.

The Spring En­gage­ment cam­paign in China com­prised two videos — one was an emo­tional piece ti­tled Mod­ern Love while the other, ti­tled Crafts­man­ship, touched on the qual­ity of the brand’s prod­ucts. For two months ahead of China’s wed­ding sea­son in June (Oc­to­ber is the other sea­son), fe­male users of video por­tals in China were made to watch both videos while male users were shown the lat­ter be­fore they could be­gin to watch their cho­sen tele­vi­sion se­ries or en­ter­tain­ment pro­grams.

Clair Mah, group di­rec­tor and head of mar­ket­ing of Tif­fany’s Greater China re­gion,

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