of Tiffany's global sales network is in China
for its advertising campaign that was launched in April.
The Spring Engagement campaign in China comprised two videos — one was an emotional piece titled Modern Love while the other, titled Craftsmanship, touched on the quality of the brand’s products. For two months ahead of China’s wedding season in June (October is the other season), female users of video portals in China were made to watch both videos while male users were shown the latter before they could begin to watch their chosen television series or entertainment programs.
Clair Mah, group director and head of marketing of Tiffany’s Greater China region,