Event to pro­mote healthy drink­ing

China Daily (Canada) - - BUSINESS -

China Al­co­holic Drinks As­so­ci­a­tion held a spirit-themed cul­tural event onMon­day to in­tro­duce the his­tory and tech­ni­cal devel­op­ment of China’s spirit in­dus­try. Com­pany ex­ec­u­tives from dif­fer­ent brands mean­while gath­ered to cel­e­brate the birthday of QinHanzhang, a 109-year old spirit-mak­ing ex­pert who has made a num­ber of tech­ni­cal break­throughs to the sec­tor in his ca­reer. The event also aims to in­flu­ence so­cial norms and in­di­vid­ual be­hav­ior to re­duce harm­ful al­co­hol use to pro­mote healthy drink­ing life­style.

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