More doors for global e-com­merce

China Daily (Canada) - - XI’S VISIT - By CHINADAILY

Whether it’s a small com­pany or young en­trepreneurs with lit­tle busi­ness ex­pe­ri­ence, more peo­ple will be able to con­duct trade across the world in a way they could only have dreamed about. That’s if China’s e-com­merce gi­ant Alibaba GroupHold­ing Ltd has its way.

The com­pany, based in Hangzhou, East China’s Zhe­jiang prov­ince, has pledged to knock down trade bar­ri­ers and al­low small- and medium-sized en­ter­prises ev­ery­where to par­tic­i­pate more eas­ily in global com­merce via the es­tab­lish­ment of the Elec­tronic World Trade Plat­form, also known as the eWTP, a con­cept en­vi­sioned by Alibaba’s ex­ec­u­tive chair­man JackMa early last year.

“With this flow of in­for­ma­tion … all man­u­fac­tur­ers and brands, re­gard­less of size and as long as their prod­ucts are good and they pro­vide a good ser­vice, will have an equal op­por­tu­nity to en­ter the con­sumer mar­ket,” Daniel Zhang, Alibaba’s CEO, said.

Speak­ing dur­ing a cross-bor­der e-com­merce event held at the com­pany’s head­quar­ters in De­cem­ber, Zhang said that the in­ter­net played the most im­por­tant role in the es­tab­lish­ment of the eWTP, which was men­tioned in the G20 Lead­ers’ com­mu­nique fol­low­ing their meet­ing in­Hangzhou in Septem­ber.

Lever­ag­ing big data to fore­cast con­sump­tion trends and im­prove the op­er­at­ing ef­fi­ciency of the global sup­ply chain will be one of the top pri­or­i­ties of Alibaba’s glob­al­iza­tion strat­egy, he added.

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