More doors for global e-commerce
Whether it’s a small company or young entrepreneurs with little business experience, more people will be able to conduct trade across the world in a way they could only have dreamed about. That’s if China’s e-commerce giant Alibaba GroupHolding Ltd has its way.
The company, based in Hangzhou, East China’s Zhejiang province, has pledged to knock down trade barriers and allow small- and medium-sized enterprises everywhere to participate more easily in global commerce via the establishment of the Electronic World Trade Platform, also known as the eWTP, a concept envisioned by Alibaba’s executive chairman JackMa early last year.
“With this flow of information … all manufacturers and brands, regardless of size and as long as their products are good and they provide a good service, will have an equal opportunity to enter the consumer market,” Daniel Zhang, Alibaba’s CEO, said.
Speaking during a cross-border e-commerce event held at the company’s headquarters in December, Zhang said that the internet played the most important role in the establishment of the eWTP, which was mentioned in the G20 Leaders’ communique following their meeting inHangzhou in September.
Leveraging big data to forecast consumption trends and improve the operating efficiency of the global supply chain will be one of the top priorities of Alibaba’s globalization strategy, he added.