Travel agencies see more Spring Festival getaways
More Chinese are choosing to travel during Spring Festival rather than return to their hometowns for family reunions, a break from one of China’s most important traditions.
Spring Festival remains an important time for family reunion. Consequently, for decades, there has been a massive movement between where people work or study and their hometowns during the 40-day travel peak. This year, 2.98 billion journeys are expected to be made during Spring Festival.
But Ctrip, an online travel agency, is seeing what it calls “reverse Spring Festival” — a trip made from a smaller city to Beijing, Shanghai, Guangzhou or even overseas. Ctrip said it has seen an 80 percent increase in those booking such trips compared with last year’s holiday. Family travel packages account for more than 60 percent of all bookings.