Sur­vey: Chi­nese more con­cerned about diet than global peers

China Daily (Canada) - - SHANGHAI - By HE WEI in Shang­hai

hewei@chi­nadaily.com.cn

Chi­nese con­sumers are in­creas­ingly opt­ing for spe­cial­ized di­ets that have or­ganic, low-fat and low-car­bon foods, ac­cord­ing to a sur­vey by global in­for­ma­tion and mea­sure­ment com­pany Nielsen.

Ac­cord­ing to Nielsen’s new Global Health and In­gre­di­en­tSen­ti­ment Sur­vey, around 70 per­cent of Chi­nese re­spon­dents said that they fol­low a diet that lim­its or pro­hibits con­sump­tion of at least some foods or in­gre­di­ents, higher than the global av­er­age of 64 per­cent.

In ad­di­tion, 82 per­cent said they are will­ing to pay a pre­mium for foods that do not con­tain un­de­sir­able in­gre­di­ents, also higher than the global av­er­age of 68 per­cent.

“The con­sump­tion up­grade that is tak­ing place in China high­lights the grow­ing pur­suit of well­ness. Price will no longer be as im­por­tant as qual­ity and health­i­ness,” said Yan Xuan, pres­i­dent of Nielsen Greater China.

The sur­vey also showed that Chi­nese are pay­ing closer at­ten­tion to in­gre­di­ents in the food and drinks they con­sume and pre­fer op­tions with low lev­els of fat, an­tibi­otics or hor­mones in an­i­mal prod­ucts and ge­net­i­cally mod­i­fied or­gan­isms.

Con­sumers have also said that they would like to see more all nat­u­ral and or­ganic foods on shelves. Ap­prox­i­mately 73 per­cent of Chi­nese re­spon­dents said they ac­tively make di­etary choices to help pre­vent health con­di­tions such as obe­sity, di­a­betes, high choles­terol or hy­per­ten­sion.

The sur­vey sug­gested that the grow­ing de­mand for healthy foods pro­vides op­por­tu­ni­ties for food man­u­fac­tur­ers and re­tail­ers to gen­er­ate more growth, as 77 per­cent of Chi­nese con­sumers said that they feel more pos­i­tively to­ward com­pa­nies that are trans­par­ent about where and how prod­ucts are made, raised or grown. Over 70 per­cent of Chi­nese re­spon­dents said they pre­fer to shop at re­tail­ers that of­fer a va­ri­ety of prod­ucts for spe­cial di­etary needs, ver­sus 57 per­cent glob­ally.

“Chi­nese con­sumers want to buy foods that can make them health­ier, but they can’t do it alone. It’s im­por­tant for food man­u­fac­tur­ers and re­tail­ers to fos­ter a healthy­diet-friendly en­vi­ron­ment that pro­vides enough qual­ity foods,” said Yan.

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