Shang­hai puts sil­ver Fuzhoulin­ing on un­veils Dis­ney raft cloudof busi­ness-friendly poli­cies

China Daily (Canada) - - VIEWS - By HE WEI in Shang­hai hewei@chi­nadaily.com.cn By HU MEIDONG in Bei­jing and ZHONG NAN in Fuzhou

US-based en­ter­tain­ment gi­ant pins hopes on its China theme parks

The hec­tic traf­fic at the Shang­hai Dis­ney Re­sort was among Fuzhou, the the few­bright­cap­i­tal of spots Fu­jian to par­tially prov­ince, off­set has the is­sued earn­ings10 in­vest­ment-friend­ly­drop suf­fered by The poli­cies Walt in­clud­ingDis­ney Co, mea­sures which to stim­u­late posted slack the first-quar­terser­vice and high-end rev­enue in­dus­tries­dragged by to its pro­mote­ca­ble busi­ness­esec­o­nomic at home. in­no­va­tion, in a bid to Among im­prove the its four ca­pac­i­typ­il­lar busi­nessesto com­pete of with the ri­vals en­ter­tain­mentin other coastal con­glom­er­ate, prov­inces. Parks and Re­sorts These was10 poli­ci­es­the only of­fer seg­ment49 mea­sures,that saw cov­er­ing­both rev­enuethe as­pects and of op­er­atin­gover­all eco­nomicin­come ex­pand, de­vel­op­ment, by 6 per­cent high-end and re­cruit­ment13 per­cent, and re­spec­tively, tech­nol­ogy, the mod­ern Cal­i­for­ni­a­head­quar­tered­vo­ca­tional ed­u­ca­tion de­vel­op­ment, com­pany and said. the de­vel­op­ment of the in­ter­net Oper­atin­gof things in­come­and big data for in­dus­tries.Me­dia Net­works, Walt Dis­ney’s “The largest move seg­ment,is cru­cial post­edto the

a4 per­cent de­cline from a year ear­lier, cit­ing higher pro­gram­ming gov­ern­ment to costs serve and the en­ter­prises lower ad­ver­tisin­gand pro­mot­in­grev­enue at de­vel­op­ment. ca­ble ser­vice ESPN.We can see that the gov­ern­men­tChief Ex­ec­u­tiveis de­ter­minedOf­fi­cer Bobto ac­cel­er­ateIger at­tribut­edthe pro­cess­the Park­sof build­ing and Re­sortsa new seg­ment’sFuzhou and en­cour­ag­ingset­ting a good sales ex­am­pleto the open­ing­for oth­erof the coastal Shang­hai cities,” park, said Ni which Yue­feng, has Fu­jian’s re­ceived deputy­more Par­tythan 7 chief. mil­lion vis­i­tors Huang since Xuexun,its open­ing deputy in di­rec­torJune. of Fuzhou’s com­merce bureau,“The said Shang­haithese poli­cies Dis­n­ey­can help Re­sort Fuzhouis off to cre­atea stronga good start. en­vi­ron­men­tWe’re thrilled for with in­no­va­tion­driven­this per­for­mance, de­vel­op­men­tand it could and po­ten­tial­ly­take the lead ex­ceedin at­tract­ing10 mil­lion do­mes­tic in and to­tal over­seas at­ten­dance in­vest­ment.by the re­sort’s Un­der first­the new an­niver­sary,”poli­cies, com­pa­niesIger said. with head­quar­ters reg­is­teredThe Shang­haiin Fuzhou in 2015 Dis­neyor later Re­sort, can be which re­garded in­clude­sas newly a in­tro­ducedtheme park, head­quar­ters.two themed-ho­tel­san­daBroad­way-style Those com­pa­nies can the­ater,be re­warded up to 20 mil­lion yuan ($2.9 mil­lion) to fa­cil­i­tate their busi­ness de­vel­op­ment.

Be­sides com­pany head­quar­ters, sales cen­ters and op­er­at­ing cen­ters, among as well other as re­search set­tings, cre­atedand de­vel­op­menta spe­cial lineup cen­ters of that fes­tive have ac­tiv­i­ties reached dur­ing cer­tain its stan­dards first Chi­nese can Lu­narNewYearbe re­garded celebration.as head­quar­ters, and re­warded up Withto 10 mil­lion Dis­ney yuan. car­toon fig­ures Among dress­ingthe mea­sure­sup in tra­di­tion­alChi­ne­seto pro­mote tech­no­log­i­cal cos­tumes, re­searchthe park wel­comedand de­vel­op­ment, vis­i­tors with apart a from va­ri­ety a bonu­sof en­ter­tain­ment­for set­ting up tech­nol­ogy pro­grams, and sea­sonal in­dus­trial food de­sign and bev­er­age­cen­ters, com­pa­niesof­fer­ings, and that lucky­have bags. de­vel­oped the first set of equip­ment “Op­er­at­ing can at get max­i­mu­man ex­tra ca­pac­i­ty­bonus up to for2 mil­lion vir­tu­ally yuan. the en­tire The poli­cies hol­i­day are pe­riod,also ben­e­fi­cial the huge at­ten­danceto ab­sorb­ing dur­ing for­eign Chi­nese in­vest­ments.New Year Ac­cordingadds to ourto con­fi­dence in the re­sort’s abil­ity to reach break-even in this fis­cal year,” Iger said.

Walt Dis­ney is the world’s top theme-park group, with its at­trac­tions wel­com­ing 137 mil­lion Huang, Fuzhou’svis­i­tors glob­ally com­mer­cein 2015, bureau has ac­cordinga goal of at­tract­ingto the Themed$1.94 bil­lion En­ter­tain­ment­for­eign in­vest­ments As­so­ci­a­tion.this year.

There“The newis poli­ciesstill roomare closely for de­vel­op­men­tre­lated to our for au­to­mo­bilethe Shang­hai in­dus­try. re­sort, Ouras sim­i­lar com­pany Dis­neyis parks go­ing in to Cal­i­for­ni­atake this op­por­tu­nityand Tokyo drewto at­tract 18.3 high-end mil­lion em­ploy­ees,and 16.6 mil­lio­nand to in­crease vis­i­tors re­searchin 2015, pro­duc­tiv­ity,the or­ga­ni­za­tionas well said. as tech­no­log­i­cal “China’s in­no­vate ex­pandinga­bil­ity, in mid­dle or­der classto bet­ter means build that the there au­to­mo­bile are likely brand­sto be op­por­tu­ni­tiesof Fu­jian,” Huang for growthChun, chiefat Shang­hai ex­ec­u­tive of­fi­cer Dis­ney,”of said Fu­jian Qi Mo­tor Xiaozhai, In­dus­trya senior Group con­sul­tan­tCo, com­mented.at the Shang­hai Mu­nic­i­pal Com­mis­sion of Com­merce.Zheng Yi­ran con­trib­uted to this Walt story. Dis­ney posted fis­cal first-quar­ter earn­ings per share Con­tact of the $1.55 writ­er­son $14.78 throughzhong­nan@chi­nadaily.com.cn bil­lion in rev­enue.

XINHUA YIN LIQIN / FOR CHINA DAILY

Dis­ney car­toon char­ac­ters in­ter­act with vis­i­tors at the Shang­hai Dis­ney Re­sort. Tourists pick straw­ber­ries at a fam­ily farm in Wuqiang county. He­bei prov­ince, on Tues­day. The county has been pro­mot­ing the de­vel­op­ment of leisure agri­cul­ture and ru­ral tourism in re­cent years.

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