Shanghai puts silver Fuzhoulining on unveils Disney raft cloudof business-friendly policies
US-based entertainment giant pins hopes on its China theme parks
The hectic traffic at the Shanghai Disney Resort was among Fuzhou, the the fewbrightcapital of spots Fujian to partially province, offset has the issued earnings10 investment-friendlydrop suffered by The policies Walt includingDisney Co, measures which to stimulate posted slack the first-quarterservice and high-end revenue industriesdragged by to its promotecable businesseseconomic at home. innovation, in a bid to Among improve the its four capacitypillar businessesto compete of with the rivals entertainmentin other coastal conglomerate, provinces. Parks and Resorts These was10 policiesthe only offer segment49 measures,that saw coveringboth revenuethe aspects and of operatingoverall economicincome expand, development, by 6 percent high-end and recruitment13 percent, and respectively, technology, the modern Californiaheadquarteredvocational education development, company and said. the development of the internet Operatingof things incomeand big data for industries.Media Networks, Walt Disney’s “The largest move segment,is crucial postedto the
a4 percent decline from a year earlier, citing higher programming government to costs serve and the enterprises lower advertisingand promotingrevenue at development. cable service ESPN.We can see that the governmentChief Executiveis determinedOfficer Bobto accelerateIger attributedthe processthe Parksof building and Resortsa new segment’sFuzhou and encouragingsetting a good sales exampleto the openingfor otherof the coastal Shanghai cities,” park, said Ni which Yuefeng, has Fujian’s received deputymore Partythan 7 chief. million visitors Huang since Xuexun,its opening deputy in directorJune. of Fuzhou’s commerce bureau,“The said Shanghaithese policies Disneycan help Resort Fuzhouis off to createa stronga good start. environmentWe’re thrilled for with innovationdriventhis performance, developmentand it could and potentiallytake the lead exceedin attracting10 million domestic in and total overseas attendance investment.by the resort’s Under firstthe new anniversary,”policies, companiesIger said. with headquarters registeredThe Shanghaiin Fuzhou in 2015 Disneyor later Resort, can be which regarded includesas newly a introducedtheme park, headquarters.two themed-hotelsandaBroadway-style Those companies can theater,be rewarded up to 20 million yuan ($2.9 million) to facilitate their business development.
Besides company headquarters, sales centers and operating centers, among as well other as research settings, createdand developmenta special lineup centers of that festive have activities reached during certain its standards first Chinese can LunarNewYearbe regarded celebration.as headquarters, and rewarded up Withto 10 million Disney yuan. cartoon figures Among dressingthe measuresup in traditionalChineseto promote technological costumes, researchthe park welcomedand development, visitors with apart a from variety a bonusof entertainmentfor setting up technology programs, and seasonal industrial food design and beveragecenters, companiesofferings, and that luckyhave bags. developed the first set of equipment “Operating can at get maximuman extra capacitybonus up to for2 million virtually yuan. the entire The policies holiday are period,also beneficial the huge attendanceto absorbing during foreign Chinese investments.New Year Accordingadds to ourto confidence in the resort’s ability to reach break-even in this fiscal year,” Iger said.
Walt Disney is the world’s top theme-park group, with its attractions welcoming 137 million Huang, Fuzhou’svisitors globally commercein 2015, bureau has accordinga goal of attractingto the Themed$1.94 billion Entertainmentforeign investments Association.this year.
There“The newis policiesstill roomare closely for developmentrelated to our for automobilethe Shanghai industry. resort, Ouras similar company Disneyis parks going in to Californiatake this opportunityand Tokyo drewto attract 18.3 high-end million employees,and 16.6 millionand to increase visitors researchin 2015, productivity,the organizationas well said. as technological “China’s innovate expandingability, in middle order classto better means build that the there automobile are likely brandsto be opportunitiesof Fujian,” Huang for growthChun, chiefat Shanghai executive officer Disney,”of said Fujian Qi Motor Xiaozhai, Industrya senior Group consultantCo, commented.at the Shanghai Municipal Commission of Commerce.Zheng Yiran contributed to this Walt story. Disney posted fiscal first-quarter earnings per share Contact of the $1.55 writerson $14.78 firstname.lastname@example.org billion in revenue.
Disney cartoon characters interact with visitors at the Shanghai Disney Resort. Tourists pick strawberries at a family farm in Wuqiang county. Hebei province, on Tuesday. The county has been promoting the development of leisure agriculture and rural tourism in recent years.