WeChat’s hongbao Appetiteusage soars for during Cadillac boostsGMprospects the Spring Festival
GeneralAfter the Motorspast threeCo is years firing onof growth,all cylinders, instant selling messenger10 million WeChat’scars in reda year packetsfor the — firstor time, hongbao and in riding Chinesea big — gain have in China become with one of recordthe most sales prevalent for Cadillac. and popular aspects of the The Spring fourth-quarterFestival. and 2016 calendar-year According resultsto statistics showed equity provided incomeby inChina Tencent of Holdings $500 million Ltd, for the the providerquarter andof the $2 billion WeChat for services,the year. on Thursday, GM 46 sold billion 3.04 millionred packets vehicles were in sent the and United received States during in 2016. the The six record days sales from last lunar year liftedNew Year’sGM to Evea recordto the operatingfifth day profitof the of first $12.5 lunar billion, monthup 16 percent.(Jan 27 to Feb 1), up 43.3 percent In China, year-on-year.GM’s largest market, WeChat’s deliveries hongbao increased usage 7.1 percentsoars duringto a record the 3.87 Spring million Festival vehicles.
ChineseThe Lunar consumersNew Year’s are alsoEve showingwas the peak some for fancythe red tastes:packets, Cadillac when salesa totalin Chinaof 14.2 rose billion 46 percentred packetsin 2016 wereto 116,406sent and — the receivedfirst on time that it day, has up passed75.7 100,000percent year-on-year.in China in a A singleman yearin Shenzhen— lifting sent globala record brand saleshigh 2,12511 percentred packetsto a 30-yearon the high.day, while another man in Binzhou“The ATSin eastern (compact China’s luxury sedan) Shandong product provinceline has got beenthe our most best-sellingred packets, vehicle receivingin China,” 10,069 David red Caldwell, envelopes. Cadillac’s product People in Guangdong communicationswere manager,the most generous,told China sending Daily. “Thatand receivingwas the case 5.84 for billionthe 2016red calendarpackets duringyear. It the will surveyedlikely be surpassedsix days. Jiangsuby the rankednew XT5the crossoversecond on — the for list, instancewith 2.93 last month,billion red XT5 packets,was highest-volumefollowed by Shandong,seller.” Hebei and Zhejiang.Prices for the XT5 in China, according WeChat to found Cadillac’s that Chinesethe younger website, generations,range those from $52,294born in to the $78,448. 1980s and the
Last month, Cadillac sales in China increased 116 percent, while in the US, they were up 1.2 percent.
“Cadillac begins 2017 with a continuation of the robust global growth of 2016, a year in which we sold more products worldwide than any point in the past three decades,” Cadillac President Johan de Nysschen said.
People in Guangdong were the most generous, sending and receiving 5.84 billion red packets during the surveyed six days.
1990s, make up the majority of hongbao senders.
“We Tencentare did growingnot launchthe business any advance significantly marketing and campaignattracting for this a youthful year’s andred packetsaffluent demographic,activity. elevating the aspirationalWeChat President character Zhangof the brand. Xiaolong This is said particularlyit shouldthe casenot directlyin China, be involvedwhere our in growthtoo manyis explosivefestive occasionsand sustained.” because it is essentially a tool.
GM Zhang Chief also Financial said Officer that Chuckthe mission Stevens of said promotingthe company WeChatis benefitingSpring Festivalfrom strong red sales packetsof higher-pricedhad already trucks been and completed crossoverin the sport-utilitypast few vehicles,years, includingThe Associated workingPress reported,with the Spring which Festivalis right galaup Cadillac’sshow of alley.the China Central Television.“We are allocating more capital Apart to from growththe red and packets,profit pools WeChat where stickerswe think especiallywe can earn designeda long-termfor the Spring return,” Festivalhe said. and video calls, have also becomeSales of the cars two in majorthe US waysare stallingto express as people’s buyers wishesshift to SUVs,their a friendsplus for and GM. relatives.Car sales were During only the 37 six percent surveyed of days,the marketa total in of January,16 billion but WeChatmade up stickers almost were50 percentsent withtwo years blessings.ago, AP reported.
A father and son view a Cadillac ATS sedan at the Washington auto show.