WeChat’s hong­bao Ap­peti­teusage soars for dur­ing Cadil­lac boost­sGMprospects the Spring Fes­ti­val

China Daily (Canada) - - VIEWS - By WIL­LIAM HENNELLY in New York williamhen­nelly@By SHI JING in Shang­hai chi­nadai­lyusa.com shi­jing@cHi­nadaily.com.cn

Gen­er­alAfter the Mo­torspast threeCo is years fir­ing onof growth,all cylin­ders, in­stant sell­ing mes­sen­ger10 mil­lion WeChat’scars in reda year pack­ets­for the — firstor time, hong­bao and in rid­ing Chi­ne­sea big — gain have in China be­come with one of recordthe most sales preva­lent for Cadil­lac. and pop­u­lar as­pects of the The Spring fourth-quar­terFes­ti­val. and 2016 cal­en­dar-year Ac­cord­ing re­sult­sto statis­tics showed eq­uity pro­vided in­comeby in­China Ten­cent of Hold­ings $500 mil­lion Ltd, for the the providerquar­ter andof the $2 bil­lion WeChat for ser­vices,the year. on Thurs­day, GM 46 sold bil­lion 3.04 mil­lionred pack­ets ve­hi­cles were in sent the and United re­ceived States dur­ing in 2016. the The six record days sales from last lu­nar year lift­edNew Year’sGM to Evea recordto the op­er­at­ing­fifth day prof­itof the of first $12.5 lu­nar bil­lion, mon­thup 16 per­cent.(Jan 27 to Feb 1), up 43.3 per­cent In China, year-on-year.GM’s largest mar­ket, WeChat’s de­liv­er­ies hong­bao in­creased us­age 7.1 per­centsoars dur­ingto a record the 3.87 Spring mil­lion Fes­ti­val ve­hi­cles.

Chi­ne­seThe Lu­nar con­sumer­sNew Year’s are al­soEve show­ing­was the peak some for fan­cythe red tastes:pack­ets, Cadil­lac when salesa to­talin Chi­naof 14.2 rose bil­lion 46 per­centred pack­etsin 2016 wereto 116,406sent and — the re­ceived­first on time that it day, has up passed75.7 100,000per­cent year-on-year.in China in a A sin­gle­man yearin Shen­zhen— lift­ing sent glob­ala record brand saleshigh 2,12511 per­centred pack­et­sto a 30-yearon the high.day, while an­other man in Binzhou“The ATSin east­ern (com­pact China’s lux­ury sedan) Shan­dong prod­uct province­line has got been­the our most best-sell­ingred pack­ets, ve­hi­cle re­ceivin­gin China,” 10,069 David red Cald­well, en­velopes. Cadil­lac’s prod­uct Peo­ple in Guang­dong com­mu­ni­ca­tion­swere man­ager,the most gen­er­ous,told China send­ing Daily. “Thatand re­ceiv­ing­was the case 5.84 for bil­lion­the 2016red cal­en­darpack­ets dur­ingyear. It the will sur­veyed­likely be sur­passed­six days. Jiang­suby the ranked­new XT5the crosso­ver­sec­ond on — the for list, in­stance­with 2.93 last month,bil­lion red XT5 pack­ets,was high­est-vol­ume­fol­lowed by Shan­dong,seller.” He­bei and Zhe­jiang.Prices for the XT5 in China, ac­cord­ing WeChat to found Cadil­lac’s that Chi­ne­sethe younger web­site, gen­er­a­tions,range those from $52,294born in to the $78,448. 1980s and the

Last month, Cadil­lac sales in China in­creased 116 per­cent, while in the US, they were up 1.2 per­cent.

“Cadil­lac be­gins 2017 with a con­tin­u­a­tion of the ro­bust global growth of 2016, a year in which we sold more prod­ucts world­wide than any point in the past three decades,” Cadil­lac Pres­i­dent Jo­han de Nyss­chen said.

Peo­ple in Guang­dong were the most gen­er­ous, send­ing and re­ceiv­ing 5.84 bil­lion red pack­ets dur­ing the sur­veyed six days.

1990s, make up the ma­jor­ity of hong­bao senders.

“We Ten­centare did grow­ing­not launchthe busi­ness any ad­vance sig­nif­i­cantly mar­ket­ing and cam­paig­nat­tract­ing for this a youth­ful year’s an­dred pack­et­saf­flu­ent de­mo­graphic,ac­tiv­ity. el­e­vat­ing the as­pi­ra­tionalWeChat Pres­i­dent char­ac­ter Zhangof the brand. Xiao­long This is said par­tic­u­lar­lyit shouldthe casenot di­rect­lyin China, be in­volved­where our in growth­too manyis ex­plo­sive­fes­tive oc­ca­sion­sand sus­tained.” be­cause it is es­sen­tially a tool.

GM Zhang Chief also Fi­nan­cial said Of­fi­cer that Chuck­the mis­sion Stevens of said pro­mot­ingthe com­pany WeChatis ben­e­fit­ingSpring Fes­ti­val­from strong red sales pack­et­sof higher-priced­had al­ready trucks been and com­pleted crossoverin the sport-util­i­ty­past few ve­hi­cles,years, in­clud­ingThe As­so­ci­ated work­ingPress re­ported,with the Spring which Fes­ti­valis right galaup Cadil­lac’sshow of al­ley.the China Cen­tral Tele­vi­sion.“We are al­lo­cat­ing more cap­i­tal Apart to from growththe red and pack­ets,profit pools WeChat where stick­er­swe think es­pe­cial­lywe can earn de­signeda long-termfor the Spring re­turn,” Fes­ti­valhe said. and video calls, have also be­comeSales of the cars two in ma­jorthe US waysare stallingto ex­press as peo­ple’s buy­ers wishesshift to SUVs,their a friend­splus for and GM. rel­a­tives.Car sales were Dur­ing only the 37 six per­cent sur­veyed of days,the mar­keta to­tal in of Jan­uary,16 bil­lion but WeChat­made up stick­ers al­most were50 per­centsent withtwo years bless­ings.ago, AP re­ported.

REUTERS

A fa­ther and son view a Cadil­lac ATS sedan at the Washington auto show.

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