Ger­many’s SAP sees op­por­tu­ni­ties for SME busi­ness

China Daily (Canada) - - VIEWS - By MASI masi@chi­

Ger­man soft­ware com­pany SAP SE will fo­cus on small and medium-sized clients to grow its cloud busi­ness in China this year, af­ter it posted its best-ever fi­nan­cial year in the re­gion in 2016.

SAP’s China branch an­nounced on Wed­nes­day that it saw triple-digit growth in its cloud busi­ness and a dou­ble-digit rise in its soft­ware and soft­ware-re­lated ser­vice last year.

Mark Gibbs, pres­i­dent of SAP Greater China, said small and medium-sized en­ter­prises will of­fer huge growth po­ten­tial as they de­ploy cloud tech­nol­ogy amid the eco­nomic slow­down.

“Small en­ter­prises abound in China and they are the fastest-grow­ing group in the world. They will be medi­um­sized com­pa­nies to­mor­row and big clients the day af­ter to­mor­row,” Gibbs said, de­clin­ing to of­fer de­tailed fi­nan­cial fig­ures.

The com­pany also said that its lo­cal data cen­ters can of­fer four new cloud so­lu­tions in China, as part of its ef­fort to fa­cil­i­tate lo­cal en­ter­prises’ dig­i­tal trans­for­ma­tion. One of them is its SAP Hy­bris Cloud for Cus­tomer, which can help en­ter­prises stay con­nected to their con­sumers.

As of De­cem­ber, SAP had around 12,000 busi­ness cus­tomers in Ci­hna. Glob­ally, its 2016 rev­enue grew 7 per­cent to 22.07 bil­lion).

SAP is com­pet­ing with heavy­weights such as Or­a­cle Corp and Sales­ Inc in the nascent yet highly promis­ing cloud sec­tor.

Charlie Dai, prin­ci­pal an­a­lyst at For­rester Re­search Inc, said: “Its shifted fo­cus on small and medium-sized en­ter­prises re­flects that Chi­nese com­pa­nies are ac­cel­er­at­ing their cloud adop­tion.” bil­lion eu­ros ($23.5

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