Drinking for grades
The popularity of fine wines is growing quickly in China but it’s not just the rich and mature drinkers who know how to savor this alcoholic beverage — the students do too been as much about the promotion of wine knowledge as it is a means of boosting consumption among future drinkers and collectors,” said Fan.
“Everyone has been talking about the wine market becoming rationalized, with young people becoming the main purchasing power and growth engine. But the focus has been mainly restricted to office workers only, while the potential of college students is baijiu,
The China Wine Association of College Students has expanded from just six schools at the beginning to about 15,000 members from 31 universities across the country.
The China Wine Association of College Students holds regular wine tasting and learning activities to promote wine culture in Chinese universities.