Drink­ing for grades

China Daily (Canada) - - SHANGHAI -

The pop­u­lar­ity of fine wines is grow­ing quickly in China but it’s not just the rich and ma­ture drinkers who know how to sa­vor this al­co­holic bev­er­age — the stu­dents do too been as much about the pro­mo­tion of wine knowl­edge as it is a means of boost­ing con­sump­tion among fu­ture drinkers and col­lec­tors,” said Fan.

“Ev­ery­one has been talk­ing about the wine mar­ket be­com­ing ra­tio­nal­ized, with young peo­ple be­com­ing the main pur­chas­ing power and growth en­gine. But the fo­cus has been mainly re­stricted to of­fice work­ers only, while the po­ten­tial of col­lege stu­dents is bai­jiu,

PRO­VIDED TO CHINA DAILY

The China Wine As­so­ci­a­tion of Col­lege Stu­dents has ex­panded from just six schools at the be­gin­ning to about 15,000 mem­bers from 31 uni­ver­si­ties across the coun­try.

PHO­TOS PRO­VIDED TO CHINA DAILY

The China Wine As­so­ci­a­tion of Col­lege Stu­dents holds reg­u­lar wine tast­ing and learn­ing ac­tiv­i­ties to pro­mote wine cul­ture in Chi­nese uni­ver­si­ties.

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