Toys ‘R’ Us plans to open more stores

China Daily (Canada) - - NEWS CAPSULE -

International toy re­tailer Toys “R” Us Inc is ex­pected to open at least 30 to 40 stores an­nu­ally in China, mostly in ma­jor cities while reach­ing more cus­tomers with its on­line stores.

“China is our fastest-grow­ing market with more store open­ings than any­where else in the world,” said Roy Sam­martino, man­ag­ing direc­tor of Toys “R” Us China.

Toys “R” Us had two on­line stores and 134 phys­i­cal stores in 55 cities in China by the end of April. The re­tailer has 883 stores in the United States, Puerto Rico and Guam, and 795 international stores and 254 li­censed stores in 37 coun­tries and re­gions.

Sam­martino said due to the spe­cial na­ture of its business, where con­sumers want to touch the prod­ucts, there has to be a mix of on­line and off­line business to pro­vide cus­tomers with the eas­i­est way to shop. (Photo 3)

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