Toys ‘R’ Us plans to open more stores
International toy retailer Toys “R” Us Inc is expected to open at least 30 to 40 stores annually in China, mostly in major cities while reaching more customers with its online stores.
“China is our fastest-growing market with more store openings than anywhere else in the world,” said Roy Sammartino, managing director of Toys “R” Us China.
Toys “R” Us had two online stores and 134 physical stores in 55 cities in China by the end of April. The retailer has 883 stores in the United States, Puerto Rico and Guam, and 795 international stores and 254 licensed stores in 37 countries and regions.
Sammartino said due to the special nature of its business, where consumers want to touch the products, there has to be a mix of online and offline business to provide customers with the easiest way to shop. (Photo 3)