Belt & Road boosts e-com­merce Ini­tia­tive brings con­sumers and traders closer

China Daily (Canada) - - VIEWS - By HE WEI in Shang­hai By hewei@chi­nadaily.com.cnHE WEI in Shang­hai hewei@chi­nadaily.com.cn

Ini­tia­tive brings con­sumers and traders closer

E-com­merce pow­er­houses in­China E-com­merceare ex­tremely pow­er­houses bullish in about China strength­eningare ex­tremely bullish trade about­ties and strength­en­ing in­vig­o­rat­ing trade eco­nomic­ties and ac­tiv­i­ties in­vig­o­ratin­gin eco­nomic economies ac­tiv­i­tiesa­long the in Belt economiesand Road along Ini­tia­tive, the Belt in­dus­tryand Road ob­servers Ini­tia­tive, said. in­dus­tryThey said ob­server­sthat as said. fast-grow­ing They mo­bile said and that in­ter­ne­tas fast-grow­ing us­age pro­pels mo­bile con­sumerand in­ter­net spend­ing,us­age pro­pel­san ever-widen­ing­con­sumer spend­ing,ar­ray of an “Made ever-wideningin China” items ar­ray will of be “Madeat their in fin­ger­tips,China” items while will Chi­ne­sebe at their bring fin­ger­tips, home while world­wideChi­nese del­i­ca­cies bring thankshome world­wideto fric­tion­less del­i­ca­cies on­line thanks trans­ac­tion­sto fric­tion­less and fast on­line cross-bor­der trans­ac­tions de­liv­er­ies. and fast Chinese cross-bor­der phones de­liv­er­ies.are gain­ing trac­tion Chinese among phones buy­er­sare gain­ing no­tably trac­tionin Eastern among Europe buy­ers and no­tably the Mid­dlein EasternEast, with Europe Rus­sia,and the Ukraine­andIs­raelMid­dle East, with top­ping Rus­sia, the Ukrainelist of gen­er­ou­sand Is­rael spenders top­ping on the these list gad­gets,of gen­er­ous ac­cord­ing spenders to on AliRe­search,these gad­gets,the re­search ac­cord­ing arm to of Alibaba AliRe­search, GroupHold­ingthe re­search Ltd. arm Apartof Alibabafrom elec­tron­icGroup Hold­ing de­vices, Ltd. fash­ion and jew­elry, women’s Apart ap­parel from and elec­tron­ic­nail beauty de­vices, ac­ces­sories fash­ionare the and lat­est jew­elry, dar­ling women’sof for­eign ap­parel buy­ers, and said nail the beau­tyre­port, ac­ces­sorieswhich tracked are datathe lat­est­from dar­ling AliEx­press,of for­eign Alibaba’sbuy­ers, in­ter­na­tion­al­said the re­port, mar­ket­place­which trackedthat has data served from more AliEx­press,than 100 Alibaba’smil­lion overseas international shop­pers. mar­ket­place Bar­gain that hunter­shas servedin Rus­si­amore thanhave pushed100 mil­lion­the e-com­merceo­ver­seas shop­pers.boom to new heights, with Chinese Bar­gain prod­ucts hun­ters in in­clud­ingRus­sia have phones, pushed cloth­ingthe e-com­merce­and other boom con­sumerto new elec­tron­ics heights, be­ing­with Chi­ne­sethe most prod­uct­spop­u­lar items. in­clud­ing phones,The cy­ber cloth­ingSilk Road,and other which con­sumer­ef­fec­tively links elec­tron­ics smaller be­ing mer­chants to to par­tic­i­pate par­tic­i­pate in in global global trade trade an­drea­pand reap the the ben­e­fits ben­e­fits of glob­al­iza­tion,”of glob­al­iza­tion,” Gao Gao said. said.

Mean­while, Mean­while, busi­nesses busi­nesses along along the the Belt an­dand Road Road routes routes have have found found early success via via on­line chan­nels as Chinese Chinese pur­chas­ing power power ex­plodes. ex­plodes. For For in­stance, in­stance, nearly nearly 280,000 280,000 la­tex la­tex pil­lows pil­lows from from Thai­land Thai­land were were sold sold last year via via Tmall Global, Global, a a site site sourc­ing sourc­ing im­ported im­ported goods goods to to Chinese Chinese cus­tomers.cus­tomers.

Like­wise, Like­wise, thou­sands of of brands brands have es­tab­lishedestab­lished a prom­i­nent prom­i­nent pres­ence pres­ence and reapedand reaped huge huge gains gain­sas Chi­ne­seas Chinese cus­tomers cus­tomers snap sna­pup in­stantup in­stant cof­fee and cof­fee tea and bags tea from bags Malaysia,from car­pets Malaysia, from car­pets In­dia from and In­dia date palm­sand date from palms the from United the United Arab Emi­rates.Arab Emi­rates.

The The cross-bor­der­cross- bor­der mar­ket­place­mar­ket­place on on JD.com JD.com Inc, Inc, the na­tion’sthe na­tion’s sec­ond-largest sec­ond-largest e-com­mercee-com­merce player,player, cov­er­scov­ers 7070 coun­tries coun­tries and and re­gions re­gions and and is is poised poised to to part­ner part­ner with with more more Asian Asian and and Cen­tral Cen­tral Euro­pean Euro­pean ven­dors, ven­dors, said said Qi Qi Ting, Ting, gen­eral-man­ager gen­eral-man­ager of of JD JD World­wide.World­wide. Lever­ag­ing the Chi­naEurope Lev­er­ag­in­grail net­work,the China-Euro­pea cru­cial part of rail the net­work, ini­tia­tive,a JD cru­cial has part halvedof the time ini­tia­tive,to trans­portJD has halvedauto sup­pli­es­the time fromto trans­port Ger­many au­toto south­west­ern­sup­plies from China Ger­many com­pared to south­west­ern­with sea China routes, com­pared­with­sea she said. routes, she­said.

“The“The in­ter­net in­ter­netis theis the key fea­ture key fea­tureof the of Belt­the and Belt Roadand Road­Ini­tia­tive Ini­tia­tivein the in 21st the cen­tury,21st cen­tury,and co­op­er­a­tio­nand co­op­er­a­tionin in­ter­net-re­late­din in­ter­ne­tre­lated ser­vices ser­vice­sa­long the along routes the pro­pels routes in­no­va­tion­pro­pels in­no­va­tio­nand in­dus­trial and up­grad­ing,”in­dus­trial up­grad­ing,”said Wang Yi­wei,said Wang direc­tor Yi­wei,of the di­rec­torIn­sti­tute of of In­ter­na­tion­althe In­sti­tute Af­fair­sof In­ter­na­tion­alat Ren­minUniver­si­ty­ofChina Af­fairs at Ren­min in Univer­si­tyBei­jing. of China in Bei­jing.

Xinhua Xinhua con­trib­uted con­trib­uted to to this this story. story.

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