Ctrip to help tourists shop Canada

China Daily (Canada) - - ACROSS AMERICA - By NA LI in Toronto

Bardish Chag­ger, Canada’s min­is­ter of small busi­ness and tourism, who at­tended the launch event and re­cently trav­eled to China.

“In the fu­ture, we hope that both sides will carry out more in-depth co­op­er­a­tion in the ar­eas of des­ti­na­tion in­for­ma­tion shar­ing, des­ti­na­tion co­op­er­a­tion rec­om­men­da­tion and jointly pub­lish big data re­ports. In the com­ing year of 2018, China’s tourist mar­ket in Canada will con­tinue to grow steadily.”

Ac­cord­ing to the min­is­ter, the na­tions have strong per­sonal con­nec­tions. More than 1.5 mil­lion Cana­di­ans can trace their roots to China. Man­darin is the third most spo­ken lan­guage in Canada, af­ter English and French.

“The strong con­nec­tion of­fers great op­por­tu­ni­ties for growth; last year we wel­comed more than 610,000 vis­i­tors from China – up al­most 24 per­cent over 2015, and we ex­pect even more this year,” Chag­ger said, adding that Canada is open­ing seven new visa ap­pli­ca­tion cen­ters across China to ac­com­mo­date grow­ing de­mand.

Since 2012, China has main­tained the po­si­tion of the world’s largest out­bound tourism mar­ket. With the growth of China’s econ­omy and changes in tourism and life­style, the en­thu­si­asm of Chi­nese tourists for trav­el­ing and shop­ping abroad is in­creas­ing rapidly.

Chi­nese tourists’ strong pur­chas­ing power has driven tourism and eco­nomic de­vel­op­ment in many coun­tries.

Ac­cord­ing to the World Travel Or­ga­ni­za­tion global out­bound tourism in­dus­try sur­vey for 2016, China is far ahead of other coun­tries and re­gions in both the num­ber of out­bound tourists and to­tal over­seas spend­ing.

In 2016, over­seas spend­ing of Chi­nese tourists reached US $261 bil­lion, rep­re­sent­ing 12 per­cent year-on-year growth and ac­count­ing for 20.9 per­cent of to­tal global tourism spend­ing, No. 1 in the world.

“Ctrip will en­ter Canada and bring tar­geted Chi­nese tourists to Cana­dian shop­ping malls, lux­ury stores and out­lets and ac­tively boost Canada’s econ­omy and tourism de­vel­op­ment,” said Zhang Jianan, Ctrip’s re­gional di­rec­tor in North Amer­ica. “By an­a­lyz­ing tourists’ travel pat­terns and shop­ping be­hav­iours based on big data, we will send out pro­mo­tional in­for­ma­tion to tar­geted tourists.”

Ctrip, founded in 1999 and head­quar­tered in Shang­hai, has suc­cess­fully in­te­grated high­tech­nol­ogy with tra­di­tional in­dus­try to pro­vide travel ser­vices to more than 250 mil­lion mem­bers.

The com­pany’s shares were listed on the Nasdaq Stock Mar­ket in New York in De­cem­ber 2003. To­day, Ctrip has oc­cu­pied the lead­ing po­si­tion in the on­line travel ser­vice mar­ket and is the world’s sec­ond-largest travel ser­vices com­pany.

Bardish Chag­ger, Canada’s min­is­ter of small busi­ness and tourism

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