Alibaba, Marriott in JV for Chinese tourists
Alibaba Group Holding Ltd, China’s e- commerce behemoth, and Marriott International, the world’s largest hotel company, announced a new joint venture to streamline and upgrade the travel experience for hundreds of millions of Chinese tourists.
The new venture will deliver VIP travel packages, exclusive benefits to each company’s membership clubs, as well as personalized trip-planning services, the companies said at a joint news conference in Shanghai.
Under the agreement, Marriott properties in destinations that are popular among Chinese will accept Alipay, the payment tool owned by Alibaba affiliate Ant Financial Services Group.
Consumers will be able to plan, book, pay for and manage a trip, as well as shop and eat, all by using the digital platforms of Alibaba and Marriott.
With more than 6,100 properties worldwide, Marriott is planning to double its presence in China by the end of this year. (Photo 2)
Trucks run along the Karakoram Highway near Tashkurgan, Northwest China’s Xinjiang Uygur autonomous region. The highway stretches over 745 miles through the Karakoram Mountain range, connecting Pakistan and Kashgar in Xinjiang.