China’s wealthy looking for unique travel experiences
What do wealthy Chinese travelers want?
Small-and medium-sized cruise ships, high-end hotels and exclusive Chinese language tour services and drivers, says a report by HHtravel, a luxury brand under China’s biggest online travel agency Ctrip, and Palm You, a tourism consultant based in Shanghai.
More than 90 percent of the wealthy surveyed expressed desire to travel to polar regions and the United States, the report says. Northern Europe, Canada, Australia, Southeast Asia, Africa, Russia, Japan’s Hokkaido and the Maldives are also on their lists.
Chinese travelers have overtaken Australia to become the second-biggest group to visit the Antarctic, and their numbers have grown nearly 40 times over the past decade. The figure is expected to cross 5,000 this year. (Photo 4)