Online literature readers number 350 million in China
The number of online literature websites users in China increased to 352 million by the end of June 2017, according to the latest report from China Internet Network Information Center. This shows half of all netizens are online literature readers.
Yet the fast growth due to the widespread adoption of internet and smartphones in the past 20 years has been criticized by some writers. They note that as the number of online literature works increase, a large variety of light pornographic online novels under the deceptive cover of “romance” and “fantasy” have appeared.
Li Linrong, a professor at Beijing International Studies University, said online literature develops a closer connection with traditional Chinese culture and intangible cultural heritage.