Infant formula maker to feed rural areas
Infant formula maker Mead Johnson Nutrition, a transnational company, plans to explore expected opportunities to expand into China’s third-and fourth-tier cities and villages next year.
New rules from Jan 1 will likely push out players selling regular products, leaving the market wide open for reputable brands that are mostly present only in big cities.
Infant formula makers operating in China need to register their formulas by Dec 31. Without registration, they can no longer sell from Jan 1.
Enda Ryan, CEO of Mead Johnson Nutrition Greater China, said the company would strive to introduce its products in less-developed cities where new regulations will likely eject substandard products from the market. (Photo 1)