In­fant formula maker to feed ru­ral ar­eas

China Daily (Canada) - - NEWS CAPSULE -

In­fant formula maker Mead John­son Nu­tri­tion, a transna­tional com­pany, plans to ex­plore ex­pected op­por­tu­ni­ties to ex­pand into China’s third-and fourth-tier cities and vil­lages next year.

New rules from Jan 1 will likely push out play­ers sell­ing reg­u­lar prod­ucts, leav­ing the mar­ket wide open for rep­utable brands that are mostly present only in big cities.

In­fant formula mak­ers op­er­at­ing in China need to regis­ter their for­mu­las by Dec 31. With­out regis­tra­tion, they can no longer sell from Jan 1.

Enda Ryan, CEO of Mead John­son Nu­tri­tion Greater China, said the com­pany would strive to in­tro­duce its prod­ucts in less-de­vel­oped cities where new reg­u­la­tions will likely eject sub­stan­dard prod­ucts from the mar­ket. (Photo 1)

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.