National kids singing con­test set to rekin­dle child­hood mem­o­ries

China Daily (Canada) - - BUSINESS - By YUAN SHENGGAO

The sec­ond sea­son of a national chil­dren’s singing con­test cul­mi­nated in a grand fi­nale in Suzhou, Jiangsu prov­ince, on Satur­day.

The event is spon­sored by For­tune, a pro­pri­etary brand owned by major Chi­nese agro­prod­uct com­pany COFCO.

Of the 10 young fi­nal­ists, 9-year-old lo­cal boy Ma Qishuo claimed the cham­pi­onship, win­ning fam­ily tick­ets to Shang­hai Dis­ney Re­sort.

The con­test took place on Chongyang Fes­ti­val, known as Double Ninth Fes­ti­val, which falls on the ninth day of the ninth lu­nar month.

Tra­di­tional cel­e­bra­tions in­clude show­ing re­spect and care for elderly peo­ple, so it has been des­ig­nated Se­niors’ Day since 1989.

To cel­e­brate the tra­di­tional fes­ti­val, the 10 fi­nal­ists vis­ited a lo­cal elderly care cen­ter, stag­ing a per­for­mance for the se­nior cit­i­zens.

At the end of the visit, For­tune-branded sun­flower seed oil was do­nated to the care cen­ter.

The cook­ing oil is made from se­lected sun­flower seeds from Ukraine, us­ing special pro­duc­tion meth­ods to main­tain the high­est nu­tri­tion con­tent pos­si­ble.

With a high con­cen­tra­tion of un­sat­u­rated fatty acids — about 87 per­cent of the to­tal fatty acid con­tent — vi­ta­min E and linoleic acid, it is es­pe­cially suit­able for chil­dren and ag­ing peo­ple, ac­cord­ing to the com­pany.

The fi­nal­ists also gave a pub­lic per­for­mance and joined the cho­rus singing the con­test’s theme song at Suzhou’s land­mark sites.

Since the first sea­son launched in May 2016, the three- month con­test has at­tracted more than 1 mil­lion fam­i­lies from more than 20 cities across the coun­try to par­tic­i­pate.

Fol­low­ing the suc­cess of the first sea­son last year, the sec­ond sea­son kicked off in Bei­jing in July, set­ting off an­other wave of fam­ily singing and rekin­dling child­hood mem­o­ries.

Con­tin­u­ing to pro­mote fam­ily val­ues and par­ent-chil­dren ties, the event has also helped to turn at­ten­tion to chil­dren’s growth and their songs’ de­vel­op­ment, ac­cord­ing to the or­ga­niz­ers.

For­tune has played an ac­tive role in char­ity ac­tiv­i­ties to ful­fill its cor­po­rate so­cial re­spon­si­bil­i­ties. The an­nual singing con­test aims to in­crease par­ent-child in­ter­ac­tion and im­prove fam­ily bonds, ac­cord­ing to the spon­sor.

Other char­i­ta­ble ac­tiv­i­ties For­tune has taken part in in­clude do­nat­ing to dan­de­lion schools es­tab­lished for ru­ral mi­grant work­ers’ chil­dren, and help­ing ru­ral stu­dents to re­al­ize their mu­si­cal dreams through tar­geted spon­sor­ships.

PRO­VIDED TO CHINA DAILY

Young per­form­ers win awards at the chil­dren’s singing con­test in Suzhou, Jiangsu prov­ince, on Satur­day.

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