Holiday spurs foreign shopping surge
More Chinese are eager to enjoy Spring Festival with online purchases of foreign luxury items, including food, alcohol, jewelry and cosmetics.
Cross-border e-commerce players are hoping to entice Chinese consumers who wish to add an exotic twist to their Spring Festival shopping.
Shanghai-based Ymatou.com, an online platform dedicated to selling imported products to Chinese shoppers, have hosted a Spring Festival shopping carnival from Jan 15 to 17 with overseas products.
The company said customers were able to buy more than 800,000 imported goods from 83 countries, including discounted clothes, shoes, bags, cosmetics, fine jewelry and health care products without leaving the house. It took five days on average for Chinese shoppers to get their purchases delivered.
Foreign products now account for 63 percent of Spring Festival purchases.