Broad­cast­ers urged to boost in­flu­ence

China Daily (Canada) - - FRONT PAGE - By CAO DESHENG caodesh­eng@chi­

Pres­i­dent Xi Jin­ping has called on China Me­dia Group — the coun­try’s largest state broad­caster — and peo­ple work­ing in the tele­vi­sion in­dus­try na­tion­wide to strive for build­ing world­class main­stream me­dia with strong guid­ance, cover­age and in­flu­ence.

Xi, also gen­eral sec­re­tary of the Com­mu­nist Party of China Cen­tral Com­mit­tee, made the call in a con­grat­u­la­tory mes­sage on the 60th an­niver­sary of China Cen­tral Tele­vi­sion.

CMG is a new broad­caster made up of CCTV, China Na­tional Ra­dio and China Ra­dio In­ter­na­tional.

Xi ex­tended his greetings to em­ploy­ees of the na­tional TV broad­caster, as well as other peo­ple work­ing in tele­vi­sion cir­cles across the coun­try, and called on CMG to be bold in its re­forms and in­no­va­tion and strengthen main­stream pub­lic opin­ion.

He hailed the great con­tri­bu­tions that CMG has made in guid­ing pub­lic opin­ion and cre­at­ing pos­i­tive en­ergy for the coun­try’s so­cioe­co­nomic de­vel­op­ment, say­ing it has pre­sented the world a real, mul­ti­di­men­sional and panoramic view of China.

Xi called on em­ploy­ees of the state tele­vi­sion broad­caster as well as other tele­vi­sion broad­cast­ers through­out the coun­try to make more ef­fort to im­prove ca­pa­bil­i­ties in in­ter­na­tional com­mu­ni­ca­tions and make greater con­tri­bu­tions to re­al­iz­ing the Chi­nese dream of na­tional re­ju­ve­na­tion.

Founded on May 1, 1958, CCTV has a net­work of 41 chan­nels broad­cast­ing a va­ri­ety of pro­grams in six lan­guages.

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