E-commerce enterprises pledge to prioritize honesty
to reward trustworthy sellers and punish the dishonest in a timely manner, as well as to increase cooperation and share related data regarding such efforts with each other.
“Being honest is our traditional virtue and a crucial part of core socialist values,” said Zhao Hui, the federation’s secretary-general. “With quick development of the network, how to improve online trust has become more important.”
China was home to 802 million internet users by the end of June.
“When we enjoy online shopping, receive online education and begin online medical care, some dishonest behaviors, such as rumors and fake advertisements, in cyberspace also harm our interests and make the online environment disordered,” Zhao said. “That’s why trust should be addressed constantly and online retailers should join the campaign urgently.”
She said China’s first E-Commerce Law, passed by the country’s top legislature on Aug 31, stressed credibility “while providing e-commerce services as a basic principle”.
Long Baozheng, JD’s vicepresident, said the agreement will improve awareness of trust in the operations of e-commerce platforms.
“All third-party online retailers must promise not to cheat consumers if they attempt to conduct business on our platform,” he said.
Being honest is our traditional virtue and a crucial part of core socialist values.”