Fu­ture down to AI, say mo­bil­ity ex­perts

China Daily European Weekly - - Business -

ligent con­nected ve­hi­cles as the Chi­nese gov­ern­ment,” says Fu Yuwu, head of the So­ci­ety of Au­to­mo­tive En­gi­neers of China. “A strong au­to­mo­tive in­dus­try is a ve­hi­cle for in­no­va­tion, and I think we have found the path to achieve core tech­no­log­i­cal break­throughs.”

Roland Berger says that, in the long run, AI tech­nol­ogy will make per­son­al­ized ser­vices avail­able for more con­sumers and busi­nesses, and it will be ap­plied to more com­mon sce­nar­ios with­out in­creas­ing mar­ginal costs.

“The in­ter­est­ing part is users’ in-ve­hi­cle con­sump­tion, with fu­ture busi­ness op­por­tu­ni­ties at­tract­ing many com­pa­nies. It has at­tracted tech­nol­ogy com­pa­nies such as Google and Baidu, who want a share in it,” says Karl­berg.

Con­sumer be­hav­ior will change, since users will not be driv­ing cars, but en­joy­ing their leisure time in­stead, he says. Some in­ter­na­tional gi­ants are rush­ing to ap­ply ar­ti­fi­cial in­tel­li­gence to trans­porta­tion in the Chi­nese mar­ket.

In Novem­ber, Mi­crosoft an­nounced a part­ner­ship with Chi­nese-con­trolled Iconiq Mo­tors to de­velop smart ve­hi­cles that “will de­fine the fu­ture of mo­bil­ity”.

Their joint news re­lease said Mi­crosoft’s Con­nected Ve­hi­cle Plat­form will be in­te­grated into Iconiq Mo­tors’ first elec­tric model, the Iconiq Seven. The prod­uct will be one of the first to de­ploy end-to-end con­nected elec­tric ve­hi­cle mo­bil­ity so­lu­tions based on Mi­crosoft’s in­tel­li­gent cloud tech­nolo­gies in China.

The ve­hi­cle’s AI per­sonal as­sis­tant can per­form per­sonal and work-re­lated tasks for pas­sen­gers, such as book­ing their next va­ca­tion and sched­ul­ing meet­ings, while keep­ing pas­sen­gers con­nected to the world in real time.

The Chi­nese As­so­ci­a­tion for Ar­ti­fi­cial In­tel­li­gence and Roland Berger re­port said Chi­nese AI com­pa­nies are de­vel­op­ing well and are play­ing a lead­ing role glob­ally amid the lat­est in­dus­try de­vel­op­ments, ben­e­fit­ing from the most ma­ture for growth and the largest po­ten­tial for mar­ket adop­tion.

Chi­nese tech­nol­ogy com­pa­nies such as Baidu and Ten­cent are al­ready in­volved in de­vel­op­ing elec­tric cars, pro­vid­ing sup­port­ing map ser­vices and au­to­mated driv­ing sys­tems.

Both of the com­pa­nies are in­vest­ing in Nio and Welt­meis­ter Mo­tor, which are set to launch masspro­duced elec­tric SUV mod­els said to be ca­pa­ble of highly au­ton­o­mous driv­ing.

Zhe­jiang prov­ince-based Hakim Unique Group, which is work­ing on smart city and high-tech zone projects, has joined hands this month with United States elec­tric ve­hi­cle de­sign and pro­duc­tion com­pany Fisker.

The part­ner­ship cov­ers the Fisker Or­bit elec­tric au­ton­o­mous shut­tle and other fu­ture projects in China. Hakim Unique will pro­vide the in­fra­struc­ture, com­mu­ni­ca­tions and lo­cal­iza­tion ser­vices, ac­cord­ing to a news re­lease.

The com­pa­nies said they ex­pect the 10-seater Fisker ve­hi­cle — set to en­ter op­er­a­tion by the end of 2018 —to be ca­pa­ble of fully au­ton­o­mous driv­ing on pre­set road paths within smart city ar­eas or high-tech zones, with au­to­mated func­tion­al­ity for pas­sen­gers hop­ping on and off.

Since AI has huge po­ten­tial com­mer­cial ap­pli­ca­tion value, Roland Berger says it rec­om­mends that Chi­nese en­ter­prises that want to seize strate­gic op­por­tu­ni­ties start col­lect­ing data as soon as pos­si­ble.

“With­out com­pletely un­der­stand­ing their cus­tomers and build­ing a di­rect re­la­tion­ship with them, a com­pany will be­come a sim­ple equip­ment man­u­fac­turer,” Karl­berg says.

The Chi­nese au­to­mo­tive in­dus­try has solid data in­fra­struc­ture and am­ple data re­sources, but au­tomak­ers must make their busi­ness model ap­ply to the cur­rent sit­u­a­tion, he says, adding that Chi­nese com­pa­nies have al­ready at­tached great im­por­tance to the data set to be gen­er­ated in the fu­ture.

Com­pa­nies need to study the de­vel­op­ment of ex­ter­nal mar­kets, un­der­stand their com­peti­tors’ strate­gies and as­sess the op­por­tu­ni­ties for em­ploy­ing AI in their own busi­nesses, as well as to learn, ob­serve and ex­per­i­ment with busi­ness ap­pli­ca­tion cases in var­i­ous parts of the value chain, Karl­berg says.

Jack Wong of Hakim Unique Group says, “The great­est op­por­tu­nity for so­ci­ety in the fu­ture comes from the orchestra of data, in­tel­li­gence and col­lab­o­ra­tion — as well as the con­ver­gence of on­line and off­line ac­tiv­i­ties.”

China is lead­ing the charge into the au­ton­o­mous driv­ing era, thanks to high-tech ef­forts

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.