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Daily, she talks about what the lux­ury brand means to her and what she calls China’s “amaz­ing” young gen­er­a­tion. Gior­gio Ar­mani Beauty. I think it is one of the rea­sons the brand and the prod­ucts have been so suc­cess­ful.

Part of that suc­cess is be­cause we al­ways lis­ten to what the cus­tomer needs. We do that with a touch of Mr Ar­mani style.

Our in­ter­na­tional am­bi­tion is to cre­ate a com­plete lux­ury global brand. That means three core as­sets — makeup, skin care and fra­grance. The skin care seg­ment is grow­ing very fast. Our two main brands are Crema Nera and Ar­mani Prima, a com­pletely new, in­no­va­tive brand.

Af­ter all, the right skin care prod­ucts are es­sen­tial when look­ing for the per­fect makeup. Prima is re­ally made for that, so we have those two as­sets in skin care.

The next bat­tle we must win comes in the third core as­set cat­e­gory of per­fume. We are num­ber three world­wide and num­ber two in male fra­grances — very high. We now want to bal­ance those three as­sets out, be­cause to­day our skin care is just num­ber eight world­wide. Our am­bi­tion is to get to num­ber six in the next five years.

Global pres­i­dent of Gior­gio Ar­mani Fra­grances & Beauty rolls out Bei­jing pop-up shop


Peo­ple walk past the Gior­gio Ar­mani store in Bei­jing.

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