SCENTS AND SENSIBILITY
Daily, she talks about what the luxury brand means to her and what she calls China’s “amazing” young generation. Giorgio Armani Beauty. I think it is one of the reasons the brand and the products have been so successful.
Part of that success is because we always listen to what the customer needs. We do that with a touch of Mr Armani style.
Our international ambition is to create a complete luxury global brand. That means three core assets — makeup, skin care and fragrance. The skin care segment is growing very fast. Our two main brands are Crema Nera and Armani Prima, a completely new, innovative brand.
After all, the right skin care products are essential when looking for the perfect makeup. Prima is really made for that, so we have those two assets in skin care.
The next battle we must win comes in the third core asset category of perfume. We are number three worldwide and number two in male fragrances — very high. We now want to balance those three assets out, because today our skin care is just number eight worldwide. Our ambition is to get to number six in the next five years.
Global president of Giorgio Armani Fragrances & Beauty rolls out Beijing pop-up shop
People walk past the Giorgio Armani store in Beijing.