Ap­plied Ma­te­ri­als part­ners up with BOE Tech­nol­ogy

China Daily (Hong Kong) - - BUSINESS COMPANIES - By YU WEI in San Fran­cisco yuwei12@chi­nadai­lyusa.com

Cal­i­for­nia-based Ap­plied Ma­te­ri­als Inc, a lead­ing semi­con­duc­tor, dis­play and so­lar pho­to­voltaic equip­ment man­u­fac­turer, has fur­ther ce­mented its pres­ence in China by team­ing up with China-based BOE Tech­nol­ogy Group Co, the largest flat panel dis­play man­u­fac­turer in China.

The part­ner­ship was formed when BOE placed sig­nif­i­cant or­ders for ad­vanced dis­play pro­duc­tion equip­ment from Ap­plied Ma­te­ri­als in sup­port of de­mand at mul­ti­ple fa­cil­i­ties in China.

Ap­plied Ma­te­ri­als’ PiVot phys­i­cal va­por de­po­si­tion and plasma en­hanced chem­i­cal va­por de­po­si­tion sys­tems se­lected by BOE pro­vide high- per­for­mance, cost- ef­fec­tive so­lu­tions to man­u­fac­tur­ing high­res­o­lu­tion amor­phous sil­i­con, me­tal ox­ide and low tem­per­a­ture poly-sil­i­con dis­plays, the com­pany said in a news re­lease.

The re­lease said th­ese sys­tems can sig­nif­i­cantly in­crease pro­duc­tion and achieve the same economies of scale that en­abled the cost of liq­uid crys­tal dis­play TVs to fall by more than 95 per­cent over the past decade.

“BOE is one of the most im­por­tant cus­tomers for Ap­plied Ma­te­ri­als in China. We are happy to have a very close re­la­tion­ship with BOE,” said Brian Shieh, cor­po­rate vice-pres­i­dent and gen­eral man­ager of dis­play prod­ucts.

“The China mar­ket is be­com­ing an in­creas­ingly im­por­tant mar­ket for Ap­plied Ma­te­ri­als, es­pe­cially TVs,” Shieh said. “China is al­most be­com­ing the TV man­u­fac­tur­ing cen­ter for the en­tire world.”

China, which is al­ready the largest mar­ket for flat-screen TVs, has also be­come the world’s largest mar­ket for smart­phones. The na­tion ac­counted for one-third of global smart­phone ship­ments in the sec­ond quar­ter, which to­taled 238 about mil­lion units, ac­cord­ing to Canalys re­search.

China’s boom­ing TV and smart­phone mar­kets of­fer sig­nif­i­cant op­por­tu­ni­ties for Ap­plied Ma­te­ri­als, which sup­plies equip­ment used to make TVs, smart­phones and tablet dis­plays.

Max McDaniel, Ap­plied Ma­te­ri­als’ chief mar­ket­ing of­fi­cer for dis­plays, said the mar­ket was ba­si­cally di­vided into two seg­ments TV and mo­bile.

McDaniel noted some in­ter­est­ing trends, such as the rapid growth in higher res­o­lu­tion screens for mo­bile de­vices.

“In or­der to make th­ese higher res­o­lu­tion screens, you need more ad­vanced man­u­fac­tur­ing tech­nol­ogy. This is quite a pos­i­tive trend, not just for our cus­tomers, but also for us, since our cus­tomers re­quire more of our equip­ment,” he ex­plained.

“If our cus­tomers in China grow, we ex­pect to grow with them,” he said.

China has long been a core part of Ap­plied Ma­te­ri­als de­vel­op­ment strat­egy.

The com­pany has main­tained a strong pres­ence in China since 1984, when it be­came the first chip pro­ducer to set up a ser­vice and sup­port cen­ter in the coun­try.

The com­pany has since ex­panded to 12 cities, in­clud­ing Bei­jing, Shang­hai, Dalian and Xi’an.

Now that growth has re­turned in or­ders for dis­play equip­ment, Ap­plied Ma­te­ri­als doesn’t want to miss any op­por­tu­ni­ties.

“China is not only be­com­ing the most im­por­tant end mar­ket for TV and mo­bile dis­plays,” McDaniel said. “The dis­play man­u­fac­tur­ing cen­ter of grav­ity” is also mov­ing to­ward China.

“So this is al­low­ing our Chi­nese cus­tomers to grow very rapidly and make more in­vest­ments there and this is sup­port­ing our growth as well,” he said.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.