Do you have a motto?

Bou­tique is beau­ti­ful, that’s my mantra. It’s the small ho­tels and re­sorts that of­ten de­liver the most au­then­tic ex­pe­ri­ences, unique touches, ex­otic lo­ca­tions and are ahead of the curve when it comes to hos­pi­tal­ity trends and in­no­va­tions. Why Thai­land?

I was born here. My grand­par­ents started busi­nesses here. Sixty per­cent of the pop­u­la­tion here is Chi­nese. Thai­land to me has al­ways been the lead­ing coun­try in terms of hos­pi­tal­ity and ho­tels. The best thing that ever hap­pened to Thai­land was that movie called Lost in Thai­land. What sort of movies and books do you like?

My fa­vorite films are Aliens 1, 2 and 3. I love Sigour­ney Weaver. They’ve got ev­ery­thing: scary aliens, no-non­sense woman, strong plots. Also I like the Die Hard se­ries. I like films with a lot of big guns, peo­ple shoot­ing each other to death.

I read books but it’s been a while. Dur­ing the last three months of my last preg­nancy I read 26 books by Har­lan Coben. I love Tom Clancy but he writes rub­bish now. The Hunt for Red Oc­to­ber, Pa­triot Games — I loved them. How do you spend your va­ca­tions?

When I go on hol­i­day I try not to go to ho­tels be­cause I don’t stop work­ing. I look at what they do, how they do it, whether I could do it bet­ter. So if I can go on hol­i­day I get on a boat, I go ski­ing, I find some­thing else, div­ing. What’s your def­i­ni­tion of lux­ury?

No­body can agree on a def­i­ni­tion of the word “lux­ury”. At a con­fer­ence in Shang­hai of small hote­liers, a Chi­nese woman said it was some­thing ex­pen­sive, some­thing you pay a lot of money for. I wouldn’t call that lux­ury. For me, time is lux­ury. Freedom of choice is lux­ury. The abil­ity to choose is lux­ury. If we can de­liver in­tu­itive lux­ury, which is our slo­gan, we will have suc­ceeded.

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