China Daily (Hong Kong) - - NATION -

An ed­u­ca­tional tele­vi­sion pro­gram, pro­mot­ing the joys of writ­ing in Chi­nese char­ac­ters, is do­ing well in the sum­mer rat­ings.

The show,

is on China Cen­tral Tele­vi­sion ev­ery Au­gust week­end.

In more ways than one, it is giv­ing au­di­ences lessons in char­ac­ter as it dis­plays the in­tri­ca­cies of writ­ing.

“I de­cided to use hand­writ­ing on my cell­phone in­stead of pinyin,” Liu Xiao­jie, a Fu­jian prov­ince res­i­dent, wrote on Sina Weibo af­ter watch­ing the pro­gram.

The pro­gram gath­ers 32 stu­dent teams from high schools across the coun­try, who com­pete over 12 rounds to write the best char­ac­ters from dic­ta­tion.

Like the pop­u­lar spell­ing bee in the United States, this pro­gram reaches and at­tracts a wide au­di­ence.

“The US TV pro­gram helps merge peo­ple from dif­fer­ent eth­nic groups into main­stream Amer­i­can cul­ture,” said Guan Zheng­wen, di­rec­tor of Dic­ta­tion Assem­bly of Chi­nese Char­ac­ters.

“A show that can pass on Chi­nese civ­i­liza­tion through show­ing Chi­nese hand­writ­ing is needed,” he said.

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