considering Cameron’s delegation of around 120 business leaders is the largest that has ever left the country. It also highlights the importance Cameron has attached to this trip, and his desire to share the opportunity with businesses in all sectors of the British economy, big and small.
As Cameron’s visit has become such a popular topic with the British audience, it seems that the opposition Labour Party is also keen to have its message delivered in the media.
Many reports of Cameron’s trip also quoted Labour leader Ed Miliband saying that Britain should build up and make good use of its comparative advantage of a “highskill, high-tech, high-wage economy” in its economic relationship with China.
I noticed that media reports are also eager to dig deeper into more lively topics related to the visit.
For example, The Times carried a page 2 story about Cameron opening a micro blog on Weibo, which has attracted 120,000 followers. His first post received 10,000 comments and was forwarded more than 30,000 times.
Having witnessed the high level of interest China has generated in the British media today, I feel comforted, because a better understanding of China on the part of Britain’s general public is an important factor contributing to a good relationship between the countries.
As Cameron stresses “openness” and “dialogue” in his discussions with Chinese leaders, I feel these two concepts are just as apt when applied to the British media’s coverage of Cameron’s China trip and how that impacts on their readers.