China Daily (Hong Kong) - - WORLD REVIEW - LON­DON JOUR­NAL

con­sid­er­ing Cameron’s del­e­ga­tion of around 120 busi­ness lead­ers is the largest that has ever left the coun­try. It also high­lights the im­por­tance Cameron has at­tached to this trip, and his de­sire to share the op­por­tu­nity with busi­nesses in all sec­tors of the Bri­tish econ­omy, big and small.

As Cameron’s visit has be­come such a pop­u­lar topic with the Bri­tish au­di­ence, it seems that the op­po­si­tion Labour Party is also keen to have its mes­sage de­liv­ered in the me­dia.

Many re­ports of Cameron’s trip also quoted Labour leader Ed Miliband say­ing that Bri­tain should build up and make good use of its com­par­a­tive ad­van­tage of a “high­skill, high-tech, high-wage econ­omy” in its eco­nomic re­la­tion­ship with China.

I no­ticed that me­dia re­ports are also ea­ger to dig deeper into more lively topics re­lated to the visit.

For ex­am­ple, The Times car­ried a page 2 story about Cameron open­ing a mi­cro blog on Weibo, which has at­tracted 120,000 fol­low­ers. His first post re­ceived 10,000 com­ments and was for­warded more than 30,000 times.

Hav­ing wit­nessed the high level of in­ter­est China has gen­er­ated in the Bri­tish me­dia to­day, I feel com­forted, be­cause a bet­ter un­der­stand­ing of China on the part of Bri­tain’s gen­eral pub­lic is an im­por­tant fac­tor con­tribut­ing to a good re­la­tion­ship be­tween the coun­tries.

As Cameron stresses “open­ness” and “di­a­logue” in his dis­cus­sions with Chi­nese lead­ers, I feel th­ese two con­cepts are just as apt when ap­plied to the Bri­tish me­dia’s cov­er­age of Cameron’s China trip and how that im­pacts on their read­ers.

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