began his China tour.
Cameron has used the Chinese language in all of his posts, and two are bilingual. This marks a huge difference from the posts of other global political figures in the past.
In terms of content, Cameron’s posts are all simple and original, and accompanied by photos. They are not mere recaps of official documents, schedules and speeches.
Not shy of advertising, Cameron has even managed to publish two posts about Land Rover in a short time, in an effort to help market the car brand to China’s new rich.
The most interesting part of Cameron’s excursion into Chinese social media is his team’s ambition to set up a dialogue between the prime minister and the public. In one recent post, Cameron asked his followers to leave questions for him, saying he would answer some of them before he left China.
The number of Cameron’s micro blog followers surpassed 260,000 in one week, roughly equal to the number of subscribers to two of his country’s