China Daily (Hong Kong) - - WORLDREVIEW - BRUS­SELS JOUR­NAL

be­gan his China tour.

Cameron has used the Chi­nese lan­guage in all of his posts, and two are bilin­gual. This marks a huge dif­fer­ence from the posts of other global po­lit­i­cal fig­ures in the past.

In terms of con­tent, Cameron’s posts are all sim­ple and orig­i­nal, and ac­com­pa­nied by pho­tos. They are not mere re­caps of of­fi­cial doc­u­ments, sched­ules and speeches.

Not shy of ad­ver­tis­ing, Cameron has even man­aged to pub­lish two posts about Land Rover in a short time, in an ef­fort to help mar­ket the car brand to China’s new rich.

The most in­ter­est­ing part of Cameron’s ex­cur­sion into Chi­nese so­cial me­dia is his team’s am­bi­tion to set up a di­a­logue be­tween the prime min­is­ter and the pub­lic. In one re­cent post, Cameron asked his fol­low­ers to leave ques­tions for him, say­ing he would an­swer some of them be­fore he left China.

The num­ber of Cameron’s mi­cro blog fol­low­ers sur­passed 260,000 in one week, roughly equal to the num­ber of sub­scribers to two of his coun­try’s

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