Get­ting to the op­por­tu­nity of fu­ture first

China Daily (Hong Kong) - - SWEDEN SPECIAL -

Build­ing a suc­cess­ful global em­pire re­quires a fine-tuned plan to take ad­van­tage of busi­ness op­por­tu­ni­ties crop­ping up in to­day’s fast-paced mar­kets. Kairos Fu­ture, a new player in the Chi­nese mar­ket, has a pro­found un­der­stand­ing of this.

For the past 20 years, it has helped its clients adopt a sys­tem­atic ap­proach to sce­nario plan­ning and fu­tures-driven strat­egy and in­no­va­tion that en­hances any weak parts of the process.

“At Kairos Fu­ture, we be­lieve in cap­tur­ing the mo­ment: grab­bing op­por­tu­ni­ties when they ap­pear,” says Mats Lind­gren, founder and CEO of the global con­sult­ing and re­search com­pany. For many firms, China is the world’s pre­mier source of op­por­tu­nity. In or­der to as­sist com­pa­nies and busi­ness lead­ers in un­der­stand­ing and shap­ing their fu­tures in this ex­pand­ing mar­ket, Kairos Fu­ture has es­tab­lished “Chi­naLab”.

“Chi­naLab is ba­si­cally all the ac­tiv­i­ties we do in re­la­tion to China,” Lind­gren ex­plains. “For many of our in­ter­na­tional projects, China al­ways ends up be­ing a tar­geted re­gion.”

The com­pany has as­sisted or­ga­ni­za­tions such as the World Tourism Or­ga­ni­za­tion ( UNWTO) in un­der­stand­ing the out­bound Chi­nese travel to Europe. “By an­a­lyz­ing mil­lions of blog posts and mi­croblogs, we were able to iden­tify up­com­ing trends and pre­vi­ously un­known travel seg­ments — and thus un­earth new busi­ness op­por­tu­ni­ties for Euro­pean des­ti­na­tions and travel agen­cies,” he says.

“We call that ‘co- cre­ated com­pet­i­tive in­tel­li­gence’, and we use it to as­sist com­pa­nies to un­der­stand the chang­ing busi­ness land­scape in China,” Lind­gren adds. “Our patent­pend­ing tech­nol­ogy can au­to­mat­i­cally and au­tonomously iden­tify new trends and pat­terns in large amounts of un­struc­tured data: such as news and so­cial me­dia, or re­search pa­pers or patent ab­stracts. We have even an­a­lyzed the com­plete Chi­nese patent data­base to help clients to iden­tify com­peti­tors, po­ten­tial part­ners or in­no­va­tive re­gions.”

The com­pany also re­cently launched a mo­bile plat­form for crowd-sourced trendspotting and in­no­va­tion called “Co:tu­nity”. “With Co:tu­nity, in­di­vid­u­als can spot and share trends and ideas with their smart­phones, as eas­ily as mak­ing a sta­tus-up­date on Weibo,” he says.

“It has been very well­re­ceived by com­pa­nies in China that want to en­gage cus­tomers, part­ners and em­ploy­ees in in­no­va­tion.”

Kairos Fu­ture is es­tab­lish­ing a new of­fice in Shang­hai in re­sponse to the grow­ing de­mands of the Chi­nese mar­ket.

The com­pany con­sid­ers fu­ture pos­si­bil­i­ties in the coun­try to be lim­it­less.

www.kairos­fu­ World Eye Re­ports pro­vided the story

Mats Lind­gren, founder and CEO of Kairos Fu­ture

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