Vic­tori­nox opens flag­ship in down­town Shang­hai

China Daily (Hong Kong) - - BUSINESS DIGEST -

The tra­di­tional Swiss brand Vic­tori­nox opened its first flag­ship store on Shang­hai’s Huai­hai Road on Wed­nes­day as part of its on­go­ing re­tail ex­pan­sion in China. It al­ready has more than 400 out­lets across the coun­try sell­ing army knives, house­hold cutlery, time­pieces, travel gear, fash­ion lines and in-house fra­grances. “But we lack a brand store on main­land China with all prod­ucts put to­gether,” said Stephanie Robert­son, CEO of Vic­tori­nox China. Such a store can of­fer cus­tomers a spe­cial shop­ping ex­pe­ri­ence with the com­pany’s col­lec­tions and let them know its phi­los­o­phy, which is based on solid val­ues, she said. Vic­tori­nox has eight flag­ship stores in Hong Kong, where its China head­quar­ters is based. The new store in­di­cates that Vic­tori­nox in­tends

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