DODGERS STA­DIUM RULES THE ROOST

China Daily (Hong Kong) - - SPORTS -

Though the Los An­ge­les Dodgers fell just one step shy of the World Se­ries last sea­son, they proved to be the king­pins when it came to draw­ing huge crowds and rul­ing the roost on so­cial me­dia.

Ac­cord­ing to fig­ures re­leased by Ma­jor League Base­ball, Dodger Sta­dium was the most vis­ited ballpark, with the iconic Los An­ge­les fran­chise at­tract­ing a to­tal of 3,743,527 fans dur­ing its 2013 cam­paign.

The scenic sta­dium at Chavez Ravine, the third old­est in MLB, was the most ‘checked-in’ sports venue in the US in 2013 while it ranked fourth on the list of most checked-in lo­ca­tions over­all, Face­book re­ported.

The team led the ma­jors in to­tal growth last sea­son on Face­book, Tum­blr and In­sta­gram, ac­cord­ing to data pro­vided by Ma­jor League Base­ball Ad­vanced Me­dia.

“Our 2013 mar­ket­ing cam­paign was ‘A Whole New Blue’ and it truly is,” Dodgers ex­ec­u­tive vice-pres­i­dent and chief mar­ket­ing of­fi­cer Lon Rosen said in a state­ment re­leased on Thurs­day.

“Our fans are back at Dodger Sta­dium and that ex­tends across all so­cial and dig­i­tal plat­forms. We an­tic­i­pate th­ese num­bers will con­tinue to grow in 2014, thanks in part to the im­proved con­nec­tiv­ity at Dodger Sta­dium.”

Ta­lented young Cuban out­fielder Yasiel Puig, with his mus­cu­lar home run swing and ri­fle arm, helped spark a surge of in­ter­est in the Dodgers from late June on­wards as they won 42 of 50 games to climb from last to first place in the NL West.

But their big­gest trump card was their pitch­ing, with op­pos­ing teams hav­ing to con­tend with the po­tent tan­dem of Clay­ton Ker­shaw and Zack Greinke, whose earned run av­er­ages ranked among the tops in the ma­jors dur­ing the reg­u­lar sea­son.

The Dodgers, who have won six World Se­ries ti­tles and 21 Na­tional League pen­nants, ended their 2013 cam­paign when they were elim­i­nated from the play­offs by the St. Louis Car­di­nals in Game 6 of the NL Cham­pi­onship Se­ries.

Based on so­cial in­ter­ac­tions per post, the Dodgers ranked first in the ma­jors when it came to en­gage­ment for each fan on Twit­ter, Face­book, In­sta­gram and Tum­blr dur­ing the 2013 sea­son.

Nearly two mil­lion Dodger fans (1,948,182) fol­low Dodger play­ers on Twit­ter, with re­liever Brian Wil­son lead­ing the way (641,426).

The Dodgers, who in 1978 be­came the first MLB team to at­tract more than three mil­lion fans in a sin­gle sea­son, have also made a habit of lur­ing celebri­ties to their Los An­ge­les home venue, in part be­cause of its prox­im­ity to Hol­ly­wood.

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