West­ern shop­ping splurges re­vive toy ex­ports

China Daily (Hong Kong) - - NATION - By XIN­HUA

Much to the re­lief of Chi­nese toy ex­porters, shop­pers in the West have fi­nally loos­ened their purse strings for the Christ­mas rush this year.

“This year’s over­seas de­mand for Christ­mas toys has been ob­vi­ously stronger than that of the past few years, as economies in the US and Europe re­gained strength,” said Zhou Yeliang, gen­eral man­ager of Wei­hai Teddy Toy Co in Shandong prov­ince.

The com­pany saw a 50 per­cent yearly in­crease in Christ­mas toy or­ders this year. The ex­ports were mainly des­tined for France and Ger­many.

Govern­ment fig­ures showed that China’s toy ex­ports rose 6.2 per­cent year- on- year in the first three quar­ters to $ 8.96 bil­lion.

China’s toy ex­ports were bat­tered by re­ports of toxic toys in ex­ports to the US in 2008 af­ter hit­ting a record high of $8.4 bil­lion in 2007. The en­su­ing years of global fi­nan­cial cri­sis fur­ther slashed con­sump­tion for Chi­nese toys in the US and Europe.

With the US econ­omy grow­ing at 4.1 per­cent — its fastest pace in nearly two years — and the EU econ­omy also gain­ing mar­ginal growth in the third quar­ter, ex­port-ori­ented toy fac­to­ries are fi­nally com­ing out of the dol­drums.

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