“Though time goes by quickly, and another year has passed, our love remains unchanged.”
a Beijing school teacher, who plans to see in the new year with her fiance, Zhang Zhigang. In Chinese, the pronunciations for the years 2013 and 2014 both resemble the phrase “I love you for life”. Recent romantic celebrations, which have been spurred on by Web users and online store owners, are expected to reach their peak on Jan 3, a date that, when written in the format “2014.1.3”, is read as “Love you for a lifetime”. A film has been produced to commemorate the occasion.