Strong growth in the cre­ative in­dus­try

China Daily (Hong Kong) - - GUANGDONG SPECIAL - By ZHAN LISHENG in Guangzhou zhan­lisheng@chi­

The cre­ative in­dus­try has be­come a strate­gic growth point in Guang­dong due to plan­ning and pol­icy sup­port from the lo­cal gov­ern­ment, an of­fi­cial said.

“This is ev­i­dent not only in scale, but also in in­dus­trial struc­ture, qual­ity, prof­its and com­pet­i­tive­ness,” Lai Bin, deputy di­rec­tor-gen­eral of the pro­vin­cial pub­lic­ity depart­ment, told Eco­nomic Daily.

Press and pub­li­ca­tions, broad­cast­ing and TV, equip­ment man­u­fac­tur­ing and cul­ture-re­lated tourism have all be­come ad­van­ta­geous in­dus­trial clus­ters, he said.

Its dig­i­tal pub­li­ca­tions, an­i­ma­tion, car­toons and online games lead the na­tion in an­nual pro­duc­tion value, Lai added.

He said the added value of the sec­tor has main­tained more than 12 per­cent an­nual growth in the past few years to reach 270.65 bil­lion yuan ($44.4 bil­lion) in 2012, 4.74 per­cent of the prov­ince’s GDP.

The in­dus­trial out­put by dig­i­tal pub­li­ca­tions along with the com­bined an­i­ma­tions, car­toons and online games both topped 30 bil­lion yuan in 2012.

The of­fi­cial at­trib­uted pros­per­ity in the in­dus­try to the prov­ince’s re­al­is­tic plan­ning and poli­cies for the sec­tor.

Guang­dong has set up 130 in­dus­trial parks for the sec­tor that are home to more than 20,000 en­ter­prises while low­er­ing their taxes by a com­bined 1 bil­lion yuan.

Luo Tian­hao, a re­searcher with the sci­en­tific and tech­no­log­i­cal qual­ity center of the State- owned As­sets Su­per­vi­sion and Ad­min­is­tra­tion Com­mis­sion, said Guang­dong’s hefty fi­nan­cial sup­port to­gether with tech­no­log­i­cal de­vel­op­ment also ex­plains why the cre­ative in­dus­try has de­vel­oped so rapidly.

Guang­dong’s bud­get for the de­vel­op­ment of cul­tur­ere­lated projects is more than 25 bil­lion yuan from 2011 to 2015, re­li­able sources said.

And tech­no­log­i­cal ad­vance­ment has laid a solid foun­da­tion for fu­ture growth and a high-end cul­tural in­dus­try, the re­searcher said.

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