Shang­shang eyes devel­op­ment of high-tech cable

China Daily (Hong Kong) - - BUSINESS - By CANG WEI in Changzhou, Jiangsu prov­ince cang­wei@chi­nadaily.com.cn

Jiangsu Shang­shang Cable Group, the top cable pro­ducer in China, aims to de­velop more high-tech prod­ucts to meet cus­tomer de­mand and gain a cut­ting edge amid in­tense global com­pe­ti­tion.

The com­pany, based in Liyang, Jiangsu prov­ince, now masters more than 30 of the world’s most ad­vanced cable tech­nolo­gies. It has es­tab­lished a na­tional post­doc­toral re­search sta­tion and won more than 180 na­tional patents so far.

Shang­shang has the world’s most ad­vanced ex­tra-high volt­age cable pro­duc­tion equip­ment and 17 ad­vanced pro­duc­tion lines for var­i­ous kinds of ca­bles. Its prod­ucts are ex­ported to more than 80 coun­tries and re­gions, in­clud­ing the United States, Aus­tralia and Sin­ga­pore.

Ac­cord­ing to the com­pany, its an­nual sales be­tween 2011 and 2015 ex­ceeded 10 bil­lion yuan ($1.45 bil­lion). Its pres­i­dent, Ding Shan­hua, who is in his late 60s, has worked for the com­pany since 1983. He and his team in­vented China’s first mine sig­nal cable in 1985, which dou­bled the com­pany’s prof­its in the same year.

It also spent 20 mil­lion yuan to im­port equip­ment in the 1990s to guar­an­tee the qual­ity of the medium volt­age cable in­vented by the com­pany.

Ding later shifted to nu­clear ca­bles af­ter rec­og­niz­ing the mar­ket de­mand, and man­aged to pro­duce var­i­ous kinds of them.

In 2013, the AP1000 third- gen­er­a­tion nu­clear cable de­vel­oped by the com­pany was put into use. Shang­shang has mas­tered some of the most ad­vanced tech­nolo­gies since then, and is in­vest­ing heav­ily in the devel­op­ment of new nu­clear ca­bles.

“Sales of nu­clear cable are in­creas­ing by 1 bil­lion yuan ev­ery year,” said Ding. “We are de­vel­op­ing fourth-gen­er­a­tion nu­clear ca­bles and try­ing to find the proper ma­te­rial, which should be re­sis­tant to ra­di­a­tion, high tem­per­a­tures, pres­sure, and can be used for many years.”

Be­sides nu­clear ca­bles, the com­pany has also de­vel­oped other spe­cial ca­bles, the sales of which now ac­count for 30 per­cent of the com­pany’s to­tal.

In 2006, a pagoda in a tem­ple in Changzhou, Jiangsu prov­ince, caught fire. Though the pagoda was se­ri­ously dam­aged, work­ers found that the Shang­shang ca­bles used in it were still func­tional and the light on the top of the pagoda was still shin­ing.

Also in 2006, the cop­per price soared soon af­ter Shang­shang won a $30 mil­lion bid for a Sin­ga­porean power com­pany. It would face a loss to­tal­ing 60 mil­lion yuan if it con­tin­ued to honor the con­tract terms.

It did and suf­fered a loss of 20 mil­lion yuan due to the drop in the price of cop­per, but it won a loyal cus­tomer and has co­op­er­ated with the Sin­ga­porean com­pany since then.

In 2007, when many ar­eas of East China’s Zhe­jiang prov­ince were suf­fer­ing from freez­ing weather, Ding held an emer­gency meet­ing right af­ter he saw the news on TV. He

Sales of nu­clear cable are in­creas­ing by 1 bil­lion yuan ev­ery year.” Ding Shan­hua, pres­i­dent of Jiangsu Shang­shang Cable Group

or­dered a con­tin­gency plan to pre­vent dam­age and re­pair the ca­bles for the lo­cal grid com­pany and sent work­ers and ma­te­ri­als im­me­di­ately to Zhe­jiang prov­ince from Liyang.

“Our cus­tomers be­lieve in us,” said Zhu Hongx­i­ang, a se­nior man­age­ment mem­ber of Shang­shang. “We try to think ahead and pro­vide the best ser­vice.”

“Innovation, qual­ity-con­trol and good busi­ness ethics have brought us this far,” Zhu said. “Only by pro­vid­ing the best prod­ucts and ser­vice can we be rec­og­nized by our cus­tomers.”

XIN­HUA

A worker op­er­ates a ma­chine at a pro­duc­tion line of Jiangsu Shang­shang Cable Group.

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