Boost­ing ties E-com­merce plat­form launched to pro­mote China-ASEAN trade

China Daily (Hong Kong) - - FRONT PAGE - By MA SI masi@chi­

An e-com­merce plat­form was launched on Fri­day to pro­mote trade be­tween China and the mem­bers of the As­so­ci­a­tion of South­east Asian Na­tions, as the two sides are keen to tap into the rapid devel­op­ment of cross-bor­der e-com­merce.

The China-ASEAN plat­form, es­, is op­er­ated by China’s re­tail gi­ant Sun­ing Com­merce Group Co. It is de­signed to help South­east Asian small and medium-sized en­ter­prises bet­ter crack the China mar­ket, where a grow­ing num­ber of con­sumers want for­eign prod­ucts.

Jiang Zeng­wei, chair­man of the China Coun­cil for the Pro­mo­tion of In­ter­na­tional Trade, said e-com­merce and big data will play a very im­por­tant role in boost­ing mul­ti­lat­eral eco­nomic ties.

“The agri­cul­tural pro­duce and daily prod­ucts from South­east Asia are very pop­u­lar among Chi­nese con­sumers. Cross-bor­der e-com­merce is be­com­ing a new growth en­gine,” Jiang added.

China has been ASEAN’s largest trad­ing part­ner for seven con­sec­u­tive years. In 2015, the trade vol­ume be­tween the two sides ex­ceeded $472 bil­lion, of­fi­cial data shows.

Cross-bor­der e-com­merce is also boom­ing. Last year, China ex­ported prod­ucts worth more than $80 bil­lion to ASEAN coun­tries via e-com­merce.

The trend is ex­pected to con­tinue, given that over 700 mil­lion peo­ple in China have been con­nected to the in­ter­net, and ASEAN is the fastest­grow­ing re­gion in terms of in­ter­net users, Jiang added.

Ac­cord­ing to Sun­ing, the cross-bor­der e-com­merce plat­form will ini­tially fo­cus on im­port­ing prod­ucts from ASEAN coun­tries, fo­cus­ing on food, cos­met­ics, healthcare prod­ucts, fruit and other daily necessities.

In 2017, the firm aims to at­tract 200 mer­chants from ASEAN coun­tries to open stores on the plat­form and help gen­er­ate 10 mil­lion sales or­ders.

Zhang Jing­dong, chair­man of Sun­ing, said the cross-bor­der e-com­merce plat­form is the first step for the Nan­jing­based firm to ex­pand its pres­ence in that mar­ket.

The move came shortly after China’s e-com­merce gi­ant Alibaba Group Hold­ing Ltd signed sev­eral agree­ments on Thurs­day with Thai­land’s Min­istry of Com­merce to help the coun­try de­velop e-com­merce.

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