E-sports or­ga­nizer mulls Olympic scale

China Daily (Hong Kong) - - BUSINESS - By OUYANG SHIJIA in Yinchuan ouyang­shi­jia@ chi­nadaily.com.cn

The World Cy­ber Arena, or WCA, one of the pre­mier or­ga­niz­ers of global e-sports events, is gear­ing up to ex­pand its over­seas busi­nesses in a bid to build an Olympic Games-equiv­a­lent for the global e-sports tour­na­ments.

On Fri­day, in Yinchuan, cap­i­tal of the Ningxia Hui au­ton­o­mous re­gion, the WCA signed agree­ments to im­ple­ment mu­tual co­op­er­a­tion with e-sports al­liances and as­so­ci­a­tions of 20 coun­tries and re­gions across the globe in­clud­ing Brazil, Rus­sia and the Nether­lands.

“Only by co­he­sion, espe­cially by main­tain­ing di­ver­sity, can we usher in a boom­ing e-sports in­dus­try in the fu­ture,” said Li Yanfei, vice-pres­i­dent of the World Cy­ber Arena.

Li added that WCA would like to share its brand and ex­pe­ri­ence in e-sports with over­seas part­ners.

In or­der to carry out the co­op­er­a­tion, the com­pany will give the ex­clu­sive rights of WCA tour­na­ment brand to its part­ners, pro­vid­ing both tech­ni­cal and prize sup­port to pro­mote the devel­op­ment of over­seas tour­na­ments.

“Start­ing the e-sports Olympics project will help the WCA to bet­ter tap into the gam­ing mar­ket in var­i­ous coun­tries and re­gions. By ap­peal­ing to the spirit of na­tional honor, the tour­na­ment will at­tain more at­ten­tion, as well as the recog­ni­tion of the main­stream so­ci­ety,” said Teng Hua, pres­i­dent of CNG Games Re­search Cen­ter, a Bei­jing-based gam­ing re­search in­sti­tu­tion.

With gov­ern­ment sup­port and the chang­ing so­cial en­vi­ron­ment, China is now the big­gest e-sports mar­ket world­wide by the num­ber of play­ers. At the end of 2015, there were 124 mil­lion e-sports users in China and the out­put value of the gam­ing sec­tor hit 27 bil­lion yuan ($3.91 bil­lion). The over­all mar­ket of e-sports in China is set to sur­pass 50 bil­lion yuan in the fu­ture, ac­cord­ing to a re­port re­leased by iRe­search, a Chi­nese con­sul­tancy com­pany,

In Septem­ber, China’s Min­istry of Ed­u­ca­tion added e-sports and man­age­ment as a new ma­jor for vo­ca­tional schools which will be launched na­tion­wide from 2017.

Teng noted that while the Chi­nese e-sports in­dus­try is cur­rently at the best stage for devel­op­ment, there still ex­ists chal­lenges for gam­ing com­pa­nies go­ing global.

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