Job ad may give emoji ex­perts rea­son to em­ploy the happy face

China Daily (Hong Kong) - - WORLD - By AGENCE FRANCEPRESSE in Lon­don

A Lon­don trans­la­tion agency said on Tues­day that it is ad­ver­tis­ing for its first “emoji trans­la­tor” to help meet the “chal­lenges posed by the world’s fastest-grow­ing lan­guage”.

Based in the City of Lon­don fi­nan­cial dis­trict, To­day Trans­la­tions ad­ver­tised on its web­site for a trans­la­tor whose job will con­sist of in­ter­pret­ing the minia­ture im­ages, from smi­ley faces to piz­zas, beloved by smart­phone users the world over.

“Emoji trans­la­tion is it­self an emerg­ing field — but one dom­i­nated to date by soft­ware, which is of­ten in­sen­si­tive to the many cul­tural dif­fer­ences in us­age and in­ter­pre­ta­tion,” said the ad­vert.

“We are there­fore seek­ing an ex­cep­tional in­di­vid­ual to pro­vide the hu­man touch needed where trans­la­tion soft­ware is in­ad­e­quate.”

Chief ex­ec­u­tive Jurga Zilin­skiene said the com­pany de­cided to cre­ate the free­lance position af­ter be­ing ap­proached by a client to trans­late a family diary from English into emoti­cons.

“We started look­ing into it and de­cided we had to do much more work to un­der­stand the cul­ture of emo­jis across the globe,” she said.

The re­cruit will be re­quired to write monthly re­ports on emoji trends and research cul­tural dif­fer­ences in us­age, as well as carry out trans­la­tions.

“In the ab­sence of any na­tive speak­ers, the suc­cess­ful can­di­date should be able to demon­strate a pas­sion for emo­jis, com­bined with cut­ting-edge knowl­edge and aware­ness of ar­eas of con­fu­sion and cul­tural/in­ter­na­tional dif­fer­ences,” the ad­vert added.

Zilin­skiene is confident that de­mand for emoji trans­la­tion is set to grow.

“We are al­ready see­ing a pro­fes­sional use for legal cases where text mes­sages are used as ev­i­dence,” she said, adding that in­ter­pret­ing emo­jis was “even more com­plex than the writ­ten word”.

The win­ning can­di­date will join a com­pany that works with 3,000 lin­guists who speak some 200 lan­guages, ac­cord­ing to the job post­ing.

The pos­i­tive health im­pact of Poke­mon Go ... di­min­ishes af­ter six weeks.” Har­vard TH Chan School of Pub­lic Health

MIGUEL MEDINA / AGENCE FRANCE-PRESSE

Emoji char­ac­ters on the screens of two mo­bile phones. The com­pany said the use of emo­jis is “the world’s fastest-grow­ing lan­guage”.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.