KFC Health Foun­da­tion backs pro­jects

Ed­u­ca­tion pro­grams aim to sup­port State Coun­cil’s Healthy China 2030 plan

China Daily (Hong Kong) - - BUSINESS - By ZHENG CAIXIONG in Zhuhai, Guang­dong zheng­caix­iong@ chi­nadaily.com.cn

The KFC Health Foun­da­tion, spon­sored by Yum China Hold­ings Inc, has an­nounced five sci­en­tific research pro­jects that it will sup­port this year.

These were cho­sen from a to­tal of 15 com­peti­tors, said Alice Wang, vice-pres­i­dent of pub­lic af­fairs of Yum China dur­ing the foun­da­tion’s an­nual con­fer­ence, which was re­cently held in Zhuhai, Guang­dong prov­ince.

This is the ninth con­sec­u­tive year that the KFC Health Foun­da­tion has sup­ported sci­en­tific pro­jects in nutri­tion and health.

The foun­da­tion has pro­vided 15 mil­lion yuan ($2.17 mil­lion) since 2007 to sup­port more than 50 sci­en­tific research and ed­u­ca­tion pro­grams aimed at im­prov­ing the eat­ing habits of Chi­nese peo­ple.

“Nutri­tion is fun­da­men­tal to the well-be­ing of Chi­nese peo­ple and we are pleased to sup­port the govern­ment’s Healthy China 2030 plan through a wide range of research and ed­u­ca­tional ini­tia­tives,” said Micky Pant, CEO of Yum China.

“Over the past decade, Yum China’s KFC Foun­da­tion has sup­ported ex­ten­sive research into the de­vel­op­ment of nutri­tion and we are com­mit­ted to im­prov­ing un­der­stand­ing of bal­anced di­ets through­out China,” Pant said.

The Healthy China 2030 plan, re­cently re­leased by the State Coun­cil, out­lines the govern­ment’s goal of in­creas­ing the av­er­age live ex­pectancy of Chi­nese peo­ple to 79 years and achiev­ing the same health out­comes as high-in­come coun­tries by 2030.

Wang said Yum China has al­ways been com­mit­ted to im­prov­ing the lives and nutri­tion of peo­ple across China dur­ing the 30 years Yum China has been in the main­land.

“We are fo­cused on con­tin­u­ously i mprov­ing the nu­tri­tional pro­file of our high qual­ity prod­ucts, while pro­vid­ing our cus­tomers with great tast­ing food and a va­ri­ety of menu op­tions,” Wang told China Daily.

Yum China’s restau­rants across China have ac­tively par­tic­i­pated in pub­lic health and nutri­tion cam­paigns to ex­pand the pub­lic’s un­der­stand­ing of nutri­tion, she added.

Since 2008, KFC’s One Yuan Do­na­tion pro­gram, which was founded in partn­er­ship with the China Foun­da­tion for Poverty Al­le­vi­a­tion, has raised more than 130 mil­lion yuan and pro­vided more than 29 mil­lion nu­tri­tious meals to 145,000 im­pov­er­ished chil­dren across China.

In ad­di­tion, KFC restau­rants pro­vided more than 30 mil­lion cus­tomers with tray mats to pro­mote nu­tri­tional knowl­edge and share in­for­ma­tion about the con­tent of bal­anced di­ets for Chi­nese peo­ple.

Over the past three decades, Yum China has do­nated more than 500 mil­lion yuan to help chil­dren from poor fam­i­lies go to school, re­con­struct teach­ing build­ings or im­prove the teach­ing fa­cil­i­ties in China’s ru­ral schools and pro­tect the en­vi­ron­ment.

Liu Xuan­guo, deputy gen­eral sec­re­tary of the China Red Cross Foun­da­tion (CRCF), said: “Yum China has al­ways placed food safety and the pro- mo­tion of bal­anced di­ets as top pri­or­i­ties and cen­tral el­e­ments of its so­cial com­mit­ment.”

“The co­op­er­a­tion be­tween the CRCF and Yum China is a fan­tas­tic ex­am­ple of the valu­able in­ter­sec­tion be­tween phi­lan­thropy and busi­ness,” Liu said.

The 9th Yum China KFC Health Foun­da­tion Con­fer­ence, held on Nov 29, was at­tended by se­nior rep­re­sen­ta­tives from Yum China and the CRCF, as well as sci­en­tists, schol­ars and ex­perts in nutri­tion and health ser­vices from across the coun­try.

Yum China, the New York- listed com­pany, now has more than 7,300 restau­rants, in­clud­ing more than 5,000 KFC restau­rants, in the main­land. Yum China’s restau­rants in China have more than 400,000 em­ploy­ees and at­tract more than 2 bil­lion cus­tomers an­nu­ally.

Yum China has a long-term am­bi­tion to triple its num­ber of restau­rants to more than 20,000 in the main­land in two to three decades.

In ad­di­tion to KFC, Yum China has ex­clu­sive rights to Pizza Hut and Taco Bell brands in China and own­er­ship of the Lit­tle Sheep and East Dawn­ing brands.

ZHOU CHANGGUO / FOR CHINA DAILY

Cus­tomers pass a KFC restau­rant in Hua­ian, Jiangsu prov­ince.

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