L’Oreal beauty drive empowers poor women
French cosmetics giant L’Oreal released a report on Thursday about its charity project that trains low-income Chinese women to learn how to use makeup.
The project, Beauty for a Better Life, started in 2013 in China. It is aimed to help poor women learn how to use cosmetics to look better so they can become confident and find employment.
To date, about 1,500 women from nine cities in China have received free training, and 64 percent of whom found related jobs, such as makeup sellers and cosmeticians, said L’Oreal China. Li Zhilan was among them. Li is a 29-year-old woman from a village in Qianxi, Hebei province.
Before participating in the training program, she didn’t have a permanent job and her monthly income was about 1,500 yuan ($217), less than half of the average salary in big cities.
After a three-month training, Li learned how to do makeup for others and opened a cosmetics store that provides services and products.
“My income has increased a lot, ” said Li, adding that she even has extra money to support her family.
According to the report, 66 percent of the women’s incomes have greatly increased and 69 percent of them said they have become more confident in life.
By the end of 2020, L’Oreal will provide the training opportunities to another 3,500 women in China’s pov- erty-stricken areas, according to Stephane Rinderknech, CEO of L’Oreal China.
“The social-responsibility project is to help poor women get skills in the profession of beauty, as well as confidence to earn money by themselves, rather than directly donating money to them,” Rinderknech said.
“The program is in line with China’s poverty relief policies to help poor people improve their financial situations through education,” said Zhang Jianmin, deputy secretary-general of the China Women’s Development Foundation, which is a partner with L’Oreal for the program in China.
The program has been running in 20 countries around the world since 2009, and will help a total of 100,000 low-income people get better employment opportunities by 2020.
“For our next step, we plan to teach them how to start a business with the skills they have learned, ” Lan said.
The social-responsibility project is to help poor women get skills in the profession of beauty ...” Stephane Rinderknech, CEO of L’Oreal China
A woman tries L’Oreal makeup products at a store of the brand in Shenyang, Liaoning province.