Blanc­pain launches lim­ited edi­tion

China Daily (Hong Kong) - - LIFE - By SUN YUAN­QING

The ocean, which cov­ers more than two-thirds of the earth’s sur­face, is a source of pre­cious re­sources and in­spi­ra­tion.

Swiss lux­ury watch­maker Blanc­pain, a long-time sup­porter of ocean ex­plo­ration and preser­va­tion, launched a 250-piece lim­ited edi­tion in Shang­hai in Novem­ber.

With an en­tirely blue ce­ramic case, the Fifty Fathoms Bathyscaphe Fly­back Chrono­graph Blanc­pain Ocean Com­mit­ment II, also known as BOC II, is part of the brand’s com­mit­ment to the ocean.

For ev­ery watch sold, 1,000 eu­ros ($1,052) will go to­ward sci­en­tific ex­pe­di­tions.

A to­tal amount of 250,000 eu­ros will be part of the brand’s sup­port of ocean ex­plo­ration.

Chi­nese actor Wu Xi­ubo be­came the first Chi­nese buyer of the new watch.

It is the sec­ond of a se­ries of lim­ited edi­tions ded­i­cated to the ocean. The first one was in 2014. “This (the lim­ited edi­tion) is not only for more sales. Of course, we have to sell. But we want to give back to the Earth,” says Alain De­la­mu­raz, vice-pres­i­dent of Blanc­pain.

(sec­ond from left) joins a Blanc­pain event in Shang­hai for launch­ing the brand’s sec­ond lim­ited edi­tion ded­i­cated to the ocean.

“Peo­ple can buy dif­fer­ent watches, but when they buy a Blanc­pain watch, they con- trib­ute to a com­mit­ment that they agree with,” he says.

Founded in 1735, the brand has been closely re­lated with div­ing since its launch of the Fifty Fathoms, the first mod­ern div­ing watch in the world, in 1953.

The brand ini­ti­ated the Blanc­pain Ocean Com­mit­ment project in 2014, and has so far sup­ported 10 ex­pe­di­tions and the pro­tec­tion of 3 mil­lion square kilo­me­ters of ocean.

It has also sponsored sci­en­tific projects, un­der­wa­ter pho­tog­ra­phers, en­vi­ron­men­tal fo­rums and ex­hi­bi­tions, in or­der to raise pub­lic aware­ness.

Mean­while, Laurent Ballesta, a ma­rine bi­ol­o­gist and re­search diver, shared his un­der­wa­ter ex­pe­ri­ences and find­ings from a sci­en­tific ex­pe­di­tion to the South Pole, which is sup­ported by Blanc­pain, at the Shang­hai event.

“We are very lucky to be on this planet where there is much more wa­ter than land. There is Google Earth but no Google Ocean. You re­ally have to go into the wa­ter to see what is down there,” says Ballesta.

But Fairchild and others are lead­ing a new wave of fash­ion style. The Fair Child col­lec­tion, launched this year at se­lect Macy’s stores and on­line, re­flects her love of high fash­ion, vin­tage clothes and glam­our, but is af­ford­able and tai­lored to be ap­proach­able.

Fairchild says she wanted many of her pieces to be eas­ily paired with denim jeans and T-shirts, which she says is her fash­ion uni­form.

“I feel like ev­ery girl likes to feel glam­orous,” she says. “With Fair Child, we tried to do that at a re­ally af­ford­able price. We were able to do that with Macy’s and give girls strong, iconic pieces that feel a lit­tle glam­orous but that they could wear in an ev­ery­day sit­u­a­tion.”

The col­lec­tion in­cludes cock­tail dresses, faux leather, faux fur jack­ets and vests, metal­lic leg­gings, and sheer and lacy tops. Prices start at un­der $50.

Break­out coun­try duo Maddie & Tae were tapped by Bloom­ing­dale’s to help in­spire a new AQUA cap­sule col­lec­tion of cloth­ing that in­cludes em­broi­dered bomber jack­ets, se­quined dresses with plung­ing neck­lines and vel­vet slip dresses. Prices range from $38 to $498.

The singers, who went to their first fash­ion shows dur­ing New York Fash­ion Week this year, say the col­lec­tion in­cor­po­rates a bit of both of their styles.

“Tae nor­mally goes with a ro­man­tic look and I nor­mally go for an edgier look and that kind of fits our personalities, too,” says Maddie Mar­low.

Known for their break­out hit, Girl In a Coun­try Song, the duo say they wanted fans to be bold and feel good at the same time.

“The goal with this line was just to make a whole bunch of dif­fer­ent pieces that are in dif­fer­ent price ranges so there is a piece for ev­ery­one,” says Mar­low.

You re­ally have to go into the wa­ter to see what is down there.” Laurent Ballesta, ma­rine bi­ol­o­gist

Chi­nese actor Wu Xi­ubo



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