Blancpain launches limited edition
The ocean, which covers more than two-thirds of the earth’s surface, is a source of precious resources and inspiration.
Swiss luxury watchmaker Blancpain, a long-time supporter of ocean exploration and preservation, launched a 250-piece limited edition in Shanghai in November.
With an entirely blue ceramic case, the Fifty Fathoms Bathyscaphe Flyback Chronograph Blancpain Ocean Commitment II, also known as BOC II, is part of the brand’s commitment to the ocean.
For every watch sold, 1,000 euros ($1,052) will go toward scientific expeditions.
A total amount of 250,000 euros will be part of the brand’s support of ocean exploration.
Chinese actor Wu Xiubo became the first Chinese buyer of the new watch.
It is the second of a series of limited editions dedicated to the ocean. The first one was in 2014. “This (the limited edition) is not only for more sales. Of course, we have to sell. But we want to give back to the Earth,” says Alain Delamuraz, vice-president of Blancpain.
(second from left) joins a Blancpain event in Shanghai for launching the brand’s second limited edition dedicated to the ocean.
“People can buy different watches, but when they buy a Blancpain watch, they con- tribute to a commitment that they agree with,” he says.
Founded in 1735, the brand has been closely related with diving since its launch of the Fifty Fathoms, the first modern diving watch in the world, in 1953.
The brand initiated the Blancpain Ocean Commitment project in 2014, and has so far supported 10 expeditions and the protection of 3 million square kilometers of ocean.
It has also sponsored scientific projects, underwater photographers, environmental forums and exhibitions, in order to raise public awareness.
Meanwhile, Laurent Ballesta, a marine biologist and research diver, shared his underwater experiences and findings from a scientific expedition to the South Pole, which is supported by Blancpain, at the Shanghai event.
“We are very lucky to be on this planet where there is much more water than land. There is Google Earth but no Google Ocean. You really have to go into the water to see what is down there,” says Ballesta.
But Fairchild and others are leading a new wave of fashion style. The Fair Child collection, launched this year at select Macy’s stores and online, reflects her love of high fashion, vintage clothes and glamour, but is affordable and tailored to be approachable.
Fairchild says she wanted many of her pieces to be easily paired with denim jeans and T-shirts, which she says is her fashion uniform.
“I feel like every girl likes to feel glamorous,” she says. “With Fair Child, we tried to do that at a really affordable price. We were able to do that with Macy’s and give girls strong, iconic pieces that feel a little glamorous but that they could wear in an everyday situation.”
The collection includes cocktail dresses, faux leather, faux fur jackets and vests, metallic leggings, and sheer and lacy tops. Prices start at under $50.
Breakout country duo Maddie & Tae were tapped by Bloomingdale’s to help inspire a new AQUA capsule collection of clothing that includes embroidered bomber jackets, sequined dresses with plunging necklines and velvet slip dresses. Prices range from $38 to $498.
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“Tae normally goes with a romantic look and I normally go for an edgier look and that kind of fits our personalities, too,” says Maddie Marlow.
Known for their breakout hit, Girl In a Country Song, the duo say they wanted fans to be bold and feel good at the same time.
“The goal with this line was just to make a whole bunch of different pieces that are in different price ranges so there is a piece for everyone,” says Marlow.
You really have to go into the water to see what is down there.” Laurent Ballesta, marine biologist
Chinese actor Wu Xiubo