Le Royal Meri­dien’s sculp­tures con­nect guests to des­ti­na­tions

China Daily (Hong Kong) - - HOSPITALITY - By XU LIN xulin@chi­nadaily.com.cn

A group of 11 young fe­male dancers with hair bands, dressed in skirts of dif­fer­ent de­signs, sashayed down the cat­walk at Le Royal Meri­dien Shang­hai on the evening of Dec 9.

It was not a fash­ion show, but a demon­stra­tion of “Ai Mei.Mid­sum­mer” art­work — 11 dis­tinc­tive sculp­tures of a young woman.

The ini­tia­tive was co-founde d b y L e Me r i d i e n Ho t e l s and Re­sorts, part of Mar­riott In­ter­na­tional, and Chi­nese art col­lec­tive X+Q Art, founded by Chi­nese sculp­tors and artists Qu Guangci and Xiang Jing.

X+Q Art of­fers lim­ited-edi­tion hand­crafted sculp­tures, ac­ces­sories and de­sign prod­ucts.

Each of the works of art was in­spired by the dy­namic lo­ca­tions of the ho­tels across China, each with its own spe­cially de­signed cos­tume.

Guests can en­joy each sculp­ture in the lobby of the ho­tel it rep­re­sents. The ho­tel brand will also hold an ex­hi­bi­tion tour of the 11 sculp­tures at its 11 prop­er­ties in China early next year.

“With its pas­sion for cul­ture, the ho­tel brand is an ideal plat­form to share our in­spi­ra­tions and as­pi­ra­tions for art,” Qu said. “The art­works con­vey our joint ap­pre­ci­a­tion of dif­fer­ent des­ti­na­tions and their di­verse lo­cal cul­tures.”

Xiang, Qu’s wife, said: “The pretty dolls are mod­eled on one of my pre­vi­ous works. Mak­ing them is like ad­ding a bit of sweet­ness to art.

“I tend to think about how to re­late art to daily life.”

One of Xiang’s most iconic sculp­tures is a young woman who re­sists grow­ing up.

In Oc­to­ber, she fin­ished her large-scale show in Bei­jing, a re­view of her works from the past and her lat­est works.

The sculp­ture made for Le Royal Meri­dien Shang­hai wears a daz­zling neon dress, pay­ing homage to the iconic neon lights along the city ’s land­mark Nan­jing Road dur­ing the 1920s and 1930s.

T h e s c u l p t u r e’s d r e s s a t L e Meri­dien Q in­g­dao was de­signed with col­or­ful tri­an­gu­lar sails against a blue back­ground, sym­bol­iz­ing the city’s nick­name — City of Sails.

B r i a n Po v i n e l l i , g l o b a l brand leader of Le Meri­dien Ho­tels and Re­sorts, said: “Our ho­tel brand is about un­lock­ing the des­ti­na­tion through cul­ture, co­or­di­na­tion and cui­sine. X+Q Art shares sim­i­lar val­ues and we work to­gether to cre­ate spe­cial ex­pe­ri­ences for our guests.”

“T he ar twork will bring a smile to guests’ faces, and they will ask ho­tel as­so­ci­ates a b o u t t h e d o l l s ,” Po v i n e l l i said. “We like to do col­lab­o­ra­tions and set up in­stal­la­tions in the ho­tel to cre­ate such di­a­logues, to build more mean­ing­ful re­la­tion­ships with our guests.”

He said the brand’s tar­get cus­tomers are those who value ex­pe­ri­ences. They are cre­ative and cu­ri­ous-minded trav­el­ers and like ho­tels that can con­nect them to the lo­cal cul­ture.

Ac­cord­ing to Povinelli, the brand will open three new ho­tels in Xi’an in Shaanxi prov­ince, Shenyang in Liaon­ing prov­ince and Suzhou in Jiangsu prov­ince in 2017, with 22 more ho­tels in the pipeline over the next three to four years.

PRO­VIDED TO CHINA DAILY

Mod­els hold iden­ti­cal sculp­tures of a young woman in­spired by Le Royal Meri­dien’s lo­ca­tions across China. un­der the brand of Le Royal Meri­dien sched­uled to open in China next year

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