Pan­tone Color In­sti­tute’s color of the year is ‘green­ery’

China Daily (Hong Kong) - - LIFE - By ASSOCIATED PRESS in New York

Amid so­cial, po­lit­i­cal and en­vi­ron­men­tal tu­mult around the world, the Pan­tone Color In­sti­tute re­cently plucked fresh and zesty “green­ery” as the color of the year for 2017.

The vi­brant green with yel­low un­der­tones is an an­swer, of sorts, to bruis­ing 2016, sig­nal­ing a yearn­ing to re­ju­ve­nate, and to re­con­nect to both na­ture and some­thing larger than one­self, says Laurie Press­man, the in­sti­tute’s vice pres­i­dent.

“It’s a re­al­iza­tion for many peo­ple,” she said in an in­ter­view last Wed­nes­day. “This coun­try is po­lit­i­cally di­vided, and we see that around the world. It’s not just us. There’s a real di­vi­sion in terms of glob­al­iza­tion and this de­sire to pull back from glob­al­iza­tion. It’s Brexit. It’s what we just saw in Italy.”

The ex­perts at the in­sti­tute, which ad­vises a va­ri­ety of in­dus­tries on the use of color from fash­ion and home de­sign to pack­ag­ing and prod­uct devel­op­ment, have been choos­ing a color of the year since 1999. It’s a way to con­jure the emo­tions that col­ors evoke. The team at Pan­tone, based in Carl­stadt, New Jersey, scouts trends through the year in me­dia, on run­ways and at trade shows around the world.

The color “green­ery,” sim­i­lar to char­treuse, is well rep­re­sented in the first buds and grass blades of new spring, but it also plays out in his­tory at times of ma­jor cul­tural shifts, in­clud­ing the suf­frage move­ment and flapper era of the 1920s and the war and racial jus­tice protest move­ments and psychedelia of the ‘60s and ‘70s.

“It’s been there dur­ing times of bold change, when peo­ple are ex­plor­ing,” Press­man says.

The hue is in con­trast to the soft, seren­ity-in­duc­ing dual choices of “rose quartz” and “seren­ity” blue as the col­ors of the year for 2016.

In ad­di­tion to the emerg­ing re­cy­cle-and- share economies, we have green rooftops, green spa­ces and in­door ver­ti­cal farm­ing. In home decor, there’s a trend to con­nect with the el­e­ments out­side through open spa­ces and vast win­dows, and a de­sire to bring na­ture in­side through forestry mu­rals and liv­ing moss walls, Press­man said.

On the in­dus­trial side, both Skoda and Mercedes showed bright green cars for 2017. For the kitchen, Pan­tone spot­ted its shade in ap­pli­ances, in­clud­ing a Keurig cof­fee maker, and in cook­ware.

And in fash­ion, menswear de­sign­ers have played into the idea of gen­der flu­id­ity through prints and ac­ces­sories of bright greens, along with the cre­ators of wom­enswear and beauty prod­ucts, rang­ing from the cou­ture of Os­car de la Renta in a leaf-em­bel­lished gown to bright green shades for eyes, nails and lips.

Katy Perry, Kylie Jen­ner and Lena Dun­ham have all taken turns dy­ing their hair bright green. Last year, a cologne from the Diana Vree­land brand came in green and was dubbed “Bold”.

The shade also sym­bol­izes the or­ganic and health frenzy in clean­ing prod­ucts and food — hello matcha! — cou­pled with ef­forts to re­think food waste in restau­rants and pro­cess­ing plants.

In the tech and dig­i­tal spa­ces, the color pops up in prod­ucts like ear­buds and in lo­gos and ad­ver­tis­ing for apps and star­tups, Press­man says.

“We saw it al­ways as a bold color,” she said, “but it may not have been ac­cepted by some peo­ple. To­day we look at this as a color associated with in­no­va­tion. It takes on a whole dif­fer­ent feel­ing.”

It’s been there dur­ing times of bold change, when peo­ple are ex­plor­ing.” Laurie Press­man, Pan­tone Color In­sti­tute vice pres­i­dent

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