Learn­ing Ital­ian fash­ion in Shen­zhen

Isti­tuto Marangoni’s sec­ond China cam­pus also of­fers op­por­tu­ni­ties to study abroad

China Daily (Hong Kong) - - CHINA - By LI WENFANG in Guangzhou li­wen­fang@chi­nadaily.com.cn

Ital­ian fash­ion school Isti­tuto Marangoni has opened its sec­ond China branch in Shen­zhen, Guang­dong prov­ince, to help to meet the de­mand for tal­ent from the lo­cal fash­ion in­dus­try.

Classes be­gan last month at the Isti­tuto Marangoni Shen­zhen Fash­ion and De­sign Train­ing Cen­ter, which of­fers a three-year pro­gram in fash­ion de­sign as well as short cour­ses.

The school also has cam­puses in Mi­lan, London, Paris and Florence, Italy while its Shang­hai branch opened in 2013.

“Shen­zhen is sharp­en­ing its sta­tus as a fash­ion cap­i­tal and has also set the goal of be­com­ing an in­ter­na­tional con­sump­tion and eco­nomic cen­ter. To do this, it needs to up­grade its soft power,” said Joe Zhou, di­rec­tor of the train­ing cen­ter.

“Apart from high-end fash­ion de­sign­ers, the city also lacks qual­ity buy­ers and pro­fes­sional lux­ury goods man­agers, among other things. We hope very much that Isti­tuto Marangoni can fill the gap in high-end fash­ion ed­u­ca­tion.”

In ad­di­tion to classes in fash­ion de­sign and mar­ket­ing, the Shen­zhen cam­pus will also pro­vide tai­lor-made cor­po­rate train­ing classes based on Isti­tuto Marangoni’s phi­los­o­phy of cre­at­ing bal­ance be­tween cre­ativ­ity and com­mer­cial in­ter­ests.

All the teach­ing staff have come from the school’s Mi­lan cam­pus, and stu­dents on the three-year course have the choice of con­tin­u­ing their stud­ies in Europe af­ter com­plet­ing the re­quired classes in Shen­zhen.

Stu­dents are taught in English with trans­la­tion and have the op­por­tu­nity to take ad­di­tional classes on lan­guage and cul­ture if they wish to study in Europe.

Laura Egoli, Ital­ian con­sul gen­eral in Guangzhou, the pro­vin­cial cap­i­tal of Guang­dong, said that since its found­ing in 1935, Isti­tuto Marangoni has be­come one of the most pres­ti­gious fash­ion schools in the world.

“You may have come across some big names in Ital­ian fash- ion: Dolce & Gab­bana, Moschino, Valentino, Ver­sace, Prada, and Ar­mani. Th­ese iconic brands have one thing in com­mon — many of their fash­ion de­sign­ers were alumni of Isti­tuto Marangoni,” she said.

“Stu­dents at Isti­tuto Marangoni are given the best tools to stim­u­late their own growth and are equipped to con­fi­dently face the work­ing world. In the mean­time, stu­dents from all over the world meet and in­ter­act through a con­tin­u­ous ex­change of ideas, projects, stim­uli and vi­sion.”

Guang­dong ranks first in China for its gar­ment in­dus­try, fash­ion brands, in­dus­trial chain and fash­ion de­sign­ers.

French fash­ion de­sign school Es­mod launched its Guangzhou cam­pus in 2014, while the Ital­ian Isti­tuto Secoli also opened a branch there ear­lier this year.

“Guang­dong is al­ready well­known for be­ing a fash­ion man­u­fac­tur­ing base, and is prov­ing its de­sign ca­pa­bil­i­ties with more lo­cal brands com­ing to the global mar­ket. We strongly be­lieve that the open­ing of two Ital­ian fash­ion schools in this prov­ince will re­in­force the de­sign ca­pac­ity of Guang­dong, and even south­ern China, in terms of cre­ativ­ity and crafts­man­ship,” Egoli said.

“We hope that more and more Ital­ian uni­ver­si­ties will broaden their of­fer­ings and co­op­er­ate with China, grasp­ing the op­por­tu­ni­ties of­fered by this ex­cep­tional coun­try.”

PRO­VIDED TO CHINA DAILY

Teach­ers grade stu­dents’ work at the Isti­tuto Marangoni Shen­zhen Fash­ion and De­sign Train­ing Cen­ter in Shen­zhen, Guang­dong prov­ince.

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