Sino-French arts man­age­ment school to open

China Daily (Hong Kong) - - CHINA - By ZHANG KUN in Shang­hai zhangkun@chi­

The China Academy of Fine Arts cel­e­brated the in­au­gu­ra­tion of its new cam­pus in Shang­hai on Dec 4.

Lo­cated in the sub­urb of Lin­gang New City, the cam­pus will be home to the Si­noFrench In­sti­tute of Arts and De­sign Man­age­ment, an un­prece­dented col­lab­o­ra­tion be­tween China’s lead­ing col­lege of fine arts and the Kedge Busi­ness School in France.

“We de­cided to build this part­ner­ship be­cause there is a very strong need in China and through­out the whole world for peo­ple who can bridge art, de­sign and man­age­ment,” said Thomas Froehlicher, di­rec­tor gen­eral of Kedge.

The part­ner­ship be­tween CAFA and Kedge was es­tab­lished last year while China and France were cel­e­brat­ing 50 years of diplo­matic re­la­tions.

Dur­ing a visit to Lin­gang New City, CAFA Pres­i­dent Fan Di’an con­vinced the lo­cal ad­min­is­tra­tion to give the new in­sti­tute a home.

CAFA has more than 10 years ex­pe­ri­ence pro­vid­ing art and man­age­ment cour­ses, Fan said, adding that the new in­sti­tute will bring in­ter­na­tional vi­sion and help to cul­ti­vate new tal­ent needed in the devel­op­ment of China’s cre­ative in­dus­tries.

When com­pleted, the cam­pus will cover an area of 35,000 square me­ters by Dishui Lake in Lin­gang. The first phase of con­struc­tion, con­sist­ing of class­rooms, ex­hi­bi­tion spa­ces and a li­brary, is com­plete. Work on the sec­ond phase, which in­cludes sup­port fa­cil­i­ties such as sports fields and land­scap­ing, is un­der­way by Shang­hai Gangcheng Devel­op­ment Co. All ed­u­ca­tional equip­ment and re­search fa­cil­i­ties will be pro­vided by CAFA.

Lin­gang New City is al­ready home to five uni­ver­si­ties and in­sti­tu­tions, many of which have no spe­cial­iza­tion, or fo­cus mainly on sci­ence, ac­cord­ing to Wu Qiang, deputy di­rec­tor of Shang­hai Lin­gang Area Devel­op­ment Ad­min­is­tra­tion. About 70,000 stu­dents are cur­rently liv­ing and study­ing in the area.

Wu said he hopes the in­tro­duc­tion of an art school such as CAFA will cre­ate new op­por­tu­ni­ties for the develop- ment of cul­tural and cre­ative in­dus­tries in Lin­gang.

Xu Tao, di­rec­tor of the Ed­u­ca­tion Min­istry’s depart­ment of in­ter­na­tional co­op­er­a­tion and ex­changes, said the new in­sti­tute will fill a void in China’s ed­u­ca­tional devel­op­ment as the coun­try’s ed­u­ca­tion sec­tor en­ters a new era of com­mu­ni­ca­tion and col­lab­o­ra­tion.

The num­ber of pri­vate mu­se­ums in China has mush- roomed in re­cent years, and pro­fes­sional man­agers who un­der­stand art and de­sign are needed, said Yu Ding, head of the in­sti­tute’s prepa­ra­tion group.

Classes are sched­uled to be­gin in Septem­ber next year, with the pro­gram of study in­volv­ing three years at the in­sti­tute and one year at Kedge in France.

Grad­u­ates will be awarded two bach­e­lor’s de­grees, one in art and one in man­age­ment, and will be able to fur­ther their stud­ies in France at the Paris-Sor­bonne Uni­ver­sity, the Na­tional Su­pe­rior School of Dec­o­ra­tive Arts or Or­say Mu­seum, spe­cial­iz­ing in sub­jects such as art and de­sign, mu­seum man­age­ment or ex­ec­u­tive man­age­ment and de­sign.

The pro­gram will be trilin­gual, as the cur­ricu­lum is in Chi­nese and English, but stu­dents are re­quired to be pro­fi­cient in French, Froehlicher said.

Thomas Froehlicher, di­rec­tor gen­eral of Kedge

Fan Di’an, pres­i­dent of the China Academy of Fine Arts

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