Fes­ti­val gains from end­ing of ‘grab a red en­ve­lope’ war

China Daily (Hong Kong) - - COMMENT - THE SPRING FES­TI­VAL

war be­tween Alibaba and Ten­cent which has been fought with vir­tual red en­velopes looks to have ended, as there will be no WeChat red en­ve­lope pro­mo­tion for the com­ing Spring Fes­ti­val, said Zhang Xiao­long, pres­i­dent of the in­stant mes­sag­ing app com­pany that is part of the Ten­cent Group, on Wed­nes­day. Ali­pay, the dig­i­tal red en­ve­lope plat­form owned by Alibaba, says it hasn’t de­cided on its strat­egy for the com­ing hol­i­day. Bei­jing Youth Daily com­mented on Thurs­day:

Now that hun­dreds of mil­lions of smart­phone users will no longer be en­cour­aged by the two in­ter­net com­pa­nies to en­gage in a “red en­ve­lope” war, we may lose the carnival of try­ing to grab the red en­ve­lope, but we will gain some­thing far more pre­cious, namely the true spirit of the Chi­nese Lu­nar New Year.

The game of grab­bing a red en­ve­lope had be­come all-con­sum­ing with peo­ple in­tently keep­ing an eye on their phones, in­stead of en­joy­ing the hol­i­day with their rel­a­tives and friends. What we fi­nally grabbed in the game was only a lit­tle money, but what we lost could not be mea­sured by the money.

There­fore, we should wel­come this de­ci­sion by Ten­cent. Af­ter all, if there is no “war of red en­velopes” any more, the up­com­ing Spring Fes­ti­val will be more like the tra­di­tional Chi­nese Lu­nar New Year fo­cused on the fam­ily.

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