Meat con­sump­tion drives de­mand for an­i­mal pro­tein

China Daily (Hong Kong) - - BUSINESS - By WU YIYAO in Shang­hai wuyiyao@chi­nadaily.com.cn

Blues­tar Adis­seo Com­pany, one of world’s largest pro­duc­ers of an­i­mal nutrition prod­ucts, an­nounced the launch of me­thio­n­ine in pow­der form. The prod­uct meets the grow­ing need for an­i­mal pro­tein that is driven by fast-grow­ing de­mand for meat in China.

Jean-Marc Dublanc, CEO of Blues­tar Adis­seo Com­pany, said that the fast-grow­ing mar­ket de­mand for safe and nu­tri­tious food plus the fluc­tu­at­ing prices of an­i­mal feed prod­ucts, in­clud­ing wheat and corn, are re­quir­ing an­i­mal nutrition so­lu­tion providers to of­fer prod­ucts with higher ef­fi­ciency, safety and qual­ity.

Adis­seo is the world’s sec­ond largest provider of me­thio­n­ine, with a mar­ket share of 27 per­cent. The com­pany went pub­lic in Shang­hai in 2015, the first Euro­pean com­pany to be listed on the A-share mar­ket. Its plant in Nan­jing, in East China’s Jiangsu prov­ince, is one of the group’s largest fa­cil­i­ties glob­ally. About 47 per­cent of prod­ucts pro­duced in the plant are ex­ported to other coun­tries.

China is cur­rently Adis­seo’s largest mar­ket by sales rev­enue.

“We aim to of­fer high added-value ser­vices to help our clients gain pre­cise an­i­mal nutrition so­lu­tions. Our con­sul­tancy-based anal­y­sis helps clients un­der­stand their spe­cific needs and get cus­tom­ized feed­ing so­lu­tions for an­i­mal nutrition,” said Dublanc.

In this way, clients can re­duce and bet­ter con­trol their costs, and use an­i­mal nutrition prod­ucts safely and cor- rectly. This also helps to se­cure the safety of the en­tire food sup­ply chain.

In­no­va­tive prod­ucts such as pro­bi­otic prod­ucts can be used to re­place some an­tibi­otic use. This may help to re­duce overuse of an­tibi­otics in an­i­mal feed­ing and cut the risk of harm to end con­sumers, said Dublanc.

Adis­seo is also open to growth op­por­tu­ni­ties out­side or­ganic growth, such as strate­gic merg­ers or ac­qui­si­tions, tech­nol­ogy al­liances and part­ner­ships in China and glob­ally, said Dublanc.

The com­pound an­nual growth rate of global mar­ket de­mand for me­thio­n­ine has been about 6 per­cent since 2013. China’s mar­ket de­mand is grow­ing faster, at 7 to 10 per­cent, ac­cord­ing to data from FoodInfo, an in­for­ma­tion ser­vices provider fo­cus­ing on the food in­dus­try.

“China’s de­mands for meat pro­tein rose more than 50 per­cent in the past 10 years, and an­nual de­mand for an­i­mal feed is about 600 mil­lion met­ric tons, push­ing up de­mand for an­i­mal nutrition prod­ucts,” ac­cord­ing to re­search from the China An­i­mal Feed­ing In­for­ma­tion Net­work.

Jean-Marc Dublanc, CEO of Blues­tar Adis­seo Com­pany

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