Pay-to-view will im­prove qual­ity of WeChat pub­lic ac­counts

China Daily (Hong Kong) - - COMMENT - WECHAT,

Ten­cent’s pop­u­lar in­stant mes­sag­ing app, made pub­lic ac­counts pay-to-view on Feb 14. Bei­jing Youth Daily com­mented on Thurs­day:

It is good news for both orig­i­nal con­tent cre­ators and read­ers. The pay-to-view ser­vice not only trans­forms in­for­ma­tion into cap­i­tal, but also by re­spect­ing the in­for­ma­tion demon­strates its value.

The pay-to-view ser­vice also gives users the right to choose. It means they can shield them­selves from vul­gar, bad, false or worth­less in­for­ma­tion. All the in­for­ma­tion pol­lu­tion wastes the pub­lic time, mis­leads and in­flu­ences the pub­lic value sys­tems.

This pay-to-view ser­vice can be re­garded as an au­to­matic purification of in­for­ma­tion. But the qual­ity of the con­tent is the premise for pay-to-view, which means the con­tent must be king.

Pay-to-view has been a topic of pub­lic con­cern. But in re­al­ity, some peo­ple have re­al­ized the value of the ser­vice, and are will­ing to pay to view good qual­ity con­tent.

Up un­til now the pub­lic has no choice but to pas­sively ac­cept the pub­lic WeChat ac­counts which have mul­ti­plied in the past few years.

Now, with the pay-to-view func­tion, it means peo­ple can view just the con­tent they want. The new fea­ture of the so­cial me­dia also gives the in­for­ma­tion provider a wake-up call that the broad-minded in­for­ma­tion can come to an end. A con­tent-based, in­for­ma­tion sup­ply is tak­ing shape.

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