Ar­mani to show Em­po­rio women’s line in Lon­don

China Daily (Hong Kong) - - FASHION -

Gior­gio Ar­mani said last Wed­nes­day he would show­case the spring sum­mer 2018 col­lec­tion of his Em­po­rio Ar­mani women’s line in Lon­don this Septem­ber rather than in Mi­lan, on the day the ren­o­vated Bond Street Em­po­rio Ar­mani store opens.

Both Gior­gio Ar­mani and Em­po­rio Ar­mani spring sum­mer col­lec­tions usu­ally go on show in Mi­lan in June for men and in Septem­ber for women.

“Lon­don, dy­namic, en­er­getic and cos­mopoli­tan is the per­fect set­ting for my Em­po­rio Ar­mani col­lec­tion,” the 82-year-old Ital­ian fash­ion de­signer said in a state­ment.

The show will be held on Sept. 17, dur­ing Lon­don fash­ion week.

Ar­mani took a sim­i­lar de­ci­sion for the Septem­ber show last year, which was moved to Paris to co­in­cide with the restyling of his store in the French cap­i­tal.

Lon­don, dy­namic, en­er­getic and cos­mopoli­tan is the per­fect set­ting for my Em­po­rio Ar­mani col­lec­tion.” Gior­gio Ar­mani, 82-year-old Ital­ian fash­ion de­signer

In Fe­bru­ary, the group an­nounced a re­or­gan­i­sa­tion of its port­fo­lio, bring­ing the Ar­mani Collezioni and Ar­mani Jeans lines un­der its Em­po­rio Ar­mani brand.

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